For 2025, we worked closely with Freighter Group to create something truly special – a fully interactive online brochure displayed on large-format touchscreens throughout their stand. With the recent rebranding bringing all trailer models under one cohesive brand identity, we identified an opportunity to showcase their entire product range in an engaging, interactive format.

The interactive display allows users to explore 3D models of each trailer, rotating and examining them from every angle, peering underneath, and zooming into specific features. Key specifications and benefits appear as hotspots when users interact with different elements of each model.

After extensive research to find the perfect platform, we selected Vectary for its ability to handle large-format CAD files while providing the flexibility we needed to maintain brand consistency. Rather than using an off-the-shelf solution, we created a custom subdomain of the Freighter Group website, giving us complete control over the user experience while integrating the 3D models seamlessly.

Developing the site architecture to house the online brochure was a critical part of this, aiming to maintain the right look and feel of the brand’s digital presence, while also ensure better user experience reflecting the touchscreen nature of the presentation at the Truck Show (such as horizontal scrolling rather than vertical, or a simplified page structure that didn’t require clicking through endless landing pages).

Our team collaborated extensively with Freighter Group’s engineers, ensuring each model was accurately represented. One of the key advantages of our approach is the ability to update models while preserving existing hotspots and feature callouts, making ongoing maintenance efficient and straightforward.

Of course, working with such detailed technical files presented challenges. These trailers, often 10-15 meters in length and rendered at full scale, required significant optimisation to perform well in a show environment where connectivity can be unpredictable. Through careful refinement, we delivered a smooth experience that performed flawlessly on the show floor.

Looking ahead, we’re continuing to expand the interactive brochure platform, with plans to add nearly 40 models. The site will become an invaluable sales tool for dealers, providing customers with an engaging way to explore Freighter Group’s comprehensive product range.

Our partnership with Freighter Group exemplifies our approach to B2B marketing – combining technical expertise with creative innovation to deliver solutions that truly move the needle. To view more of our interactive display work or learn about our automotive industry experience, explore our website further. Or simply get in touch to discover how we can bring your brand to life at your next industry event.

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Ultimately, the campaign performed incredibly well, with improvements across several key metrics. We have prepared a short case study about this media activity specifically through the lens of their Melbourne show. Please see the below link to read the full study.

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The Good Food and Wine Show (GFWS) team has completed an advertising review of their four shows across Australia following a major piece of strategic research with Melbourne based research firm, Nature, at the end of 2022. Newly appointed Senior Marketing Manager for the Good Food and Wine Show, Marnie Nichols, has appointed Faith to handle the media buying and creative execution for the shows with SEM and Meta being handled by DataSauce.

“We were excited by the strategy and approach Faith presented with clear consideration for the audience. Based on our research findings, we are bringing a greater focus on content, creative, digital and video to our media mix.  A fresh approach and greater collaboration across our marketing partners will help us maximise our brand impact and continue to grow the shows and deliver results for our partners, exhibitors and attendees”.  Marnie said.

The Good Food & Wine Show is in its 22^nd year with the first 2023 show scheduled for Melbourne, on May 19-21^st at the Exhibition Centre (MEC) followed by the Sydney show in June.   The new campaign strategy is in the process of being launched and rolled out with various media components.  PR is being handled by Pressed PR and Hunter Communications for the Perth show.

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Recently we were given the opportunity to develop a new brand architecture resulting in a substantial rebranding effort for the NFP Port Fairy Spring Music Festival.  The festival has been unable to be held for two years because of COVID.  Under the guidance of Artistic Directors, Monica Curro and Stefan Cassomenos, a musical program has been developed which is regenerative in its content with an eclectic range of events that will appeal to a broad audience of musical tastes.

Acknowledging the need to revitalise the brand the board appointed Faith to work on an evolution of the brand positioning, a new design for the website, and a communications plan that would broaden the appeal of the festival, particularly in Regional Victoria.

Working collaboratively with the board, and the Artistic Directors, our rebranding experts developed a new logo for the festival and a positioning line, ‘Live the Music’ which reflected the journey of the festival over its 32-year history.  The logo takes its inspiration from musical notes and provides a graphical representation of the festival which is both flexible and adaptable.

Working with Adelaide software development solutions company I-NEX, Faith developed a new contemporary website design supported by I-NEX’s tailored arts ticketing system.  A new television commercial has been created to support the festival and to create greater awareness for the festival throughout Western Victoria.

A highly visual creative approach was adopted which highlighted the beauty of the Port Fairy coastline and its rare backdrop as a stage for a celebration of music.  Response to the program and rebranding efforts has already been very positive.  It is anticipated that this year’s festival will see audiences re-engage with this iconic festival and attend what is arguably its most exciting program ever.

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For the 2021 edition of Say Cheese, we once again maintained our illustrative cheese stack hero image (tied in nicely with the new brand look-and-feel developed earlier in 2021), only this time updating the primary colouring of our creative, moving the tones from blues and greens back to yellows and oranges. With subtle tweaks to language used and fonts, the event imagery was a lovely evolution yet a strong consolidation of the look and feel of what has come before.

We also developed a series of animated GIFs for our programmatic digital display campaign, with a full suite of different sizes rotated between different sites at different times all through machine learning to ensure maximum efficacy of who we reached and were able to convert.

While our full media plan for this campaign originally included outdoor advertising through JCDecaux billboards and Tram banners, ultimately with the lockdown in Victoria persisting, we had to remove these from the plan. However, we were able to stick with our booked radio spots, sponsoring What’s Happening programming on both Nova and Smooth FM here in Melbourne.

There were also a set of digital media assets developed, including website banner for both desktop and mobile landing pages, social media banners set to specific sizes and type-safe areas, and social media images as well.

Ultimately, in spite of very challenging circumstances, Prahran Market’s 2021 Say Cheese festival proved to be extremely successful. While always difficult to compare to in-person events at the Market itself, all online tasting packs were sold out and there was extremely healthy attendance at many of the online cookalongs and tutorials. We were, as always, very proud to help Prahran Market with executing their vision for another successful food experience!

With so many of years of assisting the Market with a variety of concept executions, event creative development and other broader initiatives, we’re confident that there are many lessons that could be learnt by a number of other businesses within the food, hospitality and event industries. And we feel like we could be the ones to help these businesses achieve greatness. To learn more about what Faith can offer you, contact us today for a no-obligation conversation about how we can work together.

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In November 2021, Minimax moved their flagship Hobart store after over 30 years in its previous location. As one of Australia’s premium homewares retailers, Minimax have had a lot to deal with over the last two years, with staffing issues and lockdowns meaning the brick-and-mortar retail experience was significantly hindered. However, with a burgeoning online space helping the brand through a tumultuous 2020, it proved to be the perfect opportunity to move stores in downtown Hobart.

Faith has a long-standing relationship with Minimax, previously designing their retail catalogues (up to 6 per year), as well as their connected TVCs. We also have experience managing their eDM marketing and website development. However, we currently still assist with their media buying, booking both TV slots and radio advertising across their major markets (VIC, SA and TAS).

For the launch of the new store, we were tasked with developing a concept for a TVC announcing the move. Big changes in Tasmania like this are typically headlined by a small TV campaign, so we referenced previous spots developed for the brand. We mocked up a storyboard using a combination of animation, photography, and short-form video to create a warm and inviting advertisement.

Coordinating with local producers, SCA, we held production meetings via Zoom and worked to ensure that shots taken at the new store (featuring paid talent) were as originally envisaged. We also worked with them post-shoot to ensure that the 30-second spot, as well as the combined 5-second and 10-second split spot, were to the client’s (and our’s) satisfaction.

We also developed scripts for radio announcing the new store opening, highlighting a promotional competition wherein customers making purchases above a certain threshold at the new store would go in the running to win a Minimax voucher.

Ultimately, the spots proved to be very successful, with both the new and old store operating simultaneously for roughly 8 weeks. The new store quickly became the primary outlet, while the old store moved through the last of its stock ahead of schedule. We were incredibly pleased to work with Minimax on a wonderful creative project such as this and relish the opportunity to continue working with them into 2022.

Faith has years and years of experience working on television commercials for brands across a range of industries, but in particular retail and FMCG businesses. From concept development to production and shooting as well, talk to us today about your television commercial dreams and we’ll see what we can make a reality!

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Flashback to September 2021. Melbourne is in the grips of lockdown number 6, seemingly with no end in sight. Prahran Market, Melbourne’s oldest and most historic market has been rocked by being listed as an exposure site, forcing more than two-thirds of its traders into mandatory 14-day isolation, and rendering hundreds of tonnes of produce unsellable.

What could be done? Well, the team at Prahran Market developed a concept around the notion of #SupportPrahranMarket. Knocked about from pillar-to-post, Prahran Market took it upon themselves to turn this into a positive, recruiting Faith to help develop the creative concept behind this campaign.

Simply enough, the hashtag was determined to be the hero of the entire campaign, with strong, bold colours used to grab attention but to also subtly reinforce the different traders who had been impacted by the shutdown. We suggested highlighting the faces of the traders, in line with our revised marketing strategy developed earlier in the year, amplifying the connection and sense of community that customers and traders alike feel from the Market.

In the space of a week, we had turned around not only creative concepts, but advised on the hero video direction as well as created a full suite of digital display GIFs, social media images and posts and website banners and other digital elements, all booked through our expert media department. All at a discounted rate of course, having recognised the difficulty the Market was in.

The net result of the campaign was a hugely successful activation, turning a huge disadvantage into a really positive result. This reinvigorated the Market and led the way for the rest of the year with some terrific events really coming together.

Faith is well-equipped at driving concept development and creative execution for brands on timelines long and short; with the ability to quickly turn around concepts for review and executing adjustments even faster. If you are interested in our creative services, our media department, or want to chat about anything else, please feel free to reach out and get in touch with us today.

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Faith were tasked with developing the key creative direction for the event, as well as coordinating a targeted media campaign. Whilst previous campaigns have used a combination of modern imagery and real-world shots, the design brief this year, was for something more art deco and 1930s inspired. An engaging watercolour graphic of ‘stacked cheeses’ provided the centrepiece of our creative platform, that was enticingly rolled out across the event poster, billboards and other media.

A multi-station radio campaign was recommended as a key driver to increasing awareness of the event. In addition to radio, Faith ran a well-targeted paid social media campaign as well as ‘eye catching’ outdoor billboards to positive effect. The overall campaign delivered an outstanding result with significantly increased visitation, and audience insights that will assist future marketing campaigns.

Faith are proud to be a key marketing partner of Prahran Market, Melbourne’s oldest operating market, and contributing to upcoming events that include Christmas and Sizzlefest 2020.

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