Good Food & Wine Show | 2023 Media Campaign

Media Planning & Buying

Brief:
Execute a highly measurable and focused media campaign aimed at expanding the Good Food & Wine Show’s audience while working with conservative budgets. The Faith Agency implemented a full-funnel media strategy targeting users at all levels of the path to purchase, primarily through digital media channels allowing a fully integrated, programmatic media campaign
Outcome:
Executing a fresh creative idea across a number of key platforms including BVOD, Meta, Google Paid Search, Digital Display Networks, Digital Video Platforms and Podcast Advertising, we drove a terrific result for the show, with more visitors across their four shows than ever before. The Good Food & Wine Show saw dramatic increases in ticket revenue, visitor numbers, brand awareness and email subscriber/social media followers numbers; a tremendous result for the team.

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