Throughout 2024, The Faith Agency collaborated with longstanding client Adriatic Furniture to implement a game-changing transformation of their online customer experience. Recognising the fundamental shift in consumer behaviour, where online research increasingly precedes in-store purchases, we spearheaded the integration of Cylindo – a cutting-edge 3D product visualisation platform that’s revolutionising how customers interact with furniture online.

The modern furniture buyer’s journey has evolved dramatically. While the tactile, in-store experience remains the gold standard for final purchasing decisions, today’s consumers increasingly begin their research online. They want to examine products from every conceivable angle, visualise different colour options, and understand how pieces will look in their own living spaces – all before setting foot in a showroom. This digital-first approach to research means that brands failing to provide comprehensive online visualisation are essentially invisible during the crucial early stages of the customer journey.

Choosing World-Class Technology for Premium Results

Cylindo represents the pinnacle of 3D rendering and visualisation technology, trusted by the world’s most successful furniture retailers including West Elm, IKEA, and Williams Sonoma. For Adriatic Furniture – a brand that has built its reputation on quality, craftsmanship, and attention to detail – partnering with Cylindo was a natural evolution of their commitment to excellence.

The platform’s sophisticated rendering capabilities go far beyond simple 360-degree product spins. It creates photorealistic representations that capture the nuanced textures of leather, the grain patterns in timber, and the subtle interplay of light and shadow that makes furniture come alive. This level of detail ensures that the online experience doesn’t just complement the in-store experience – it enhances it.

Strategic Implementation and Creative Excellence

The Faith Agency worked meticulously with the Adriatic Furniture team throughout the implementation process, beginning with strategic product selection. Rather than attempting to render their entire catalogue immediately, we identified hero pieces and bestsellers that would deliver the maximum impact for customers while providing valuable insights for future rollouts.

Our approach involved deep collaboration between our digital development team, Adriatic’s product managers, and Cylindo’s technical specialists. We analysed customer behaviour data to understand which products customers were most likely to research online, examined cart abandonment patterns to identify visualisation gaps, and considered the full customer journey to determine optimal integration points.

The platform’s comprehensive image creation capabilities proved particularly transformative. Traditional furniture photography requires extensive studio setups, professional lighting equipment, and significant time investment for each product variation. With Cylindo, we can generate stunning, photorealistic imagery that rivals – and often surpasses – traditional photography, all while maintaining complete control over lighting, angles, and styling.

Augmented Reality: Bringing the Showroom Home

Perhaps the most exciting aspect of the Cylindo integration is its augmented reality functionality, which allows customers to visualise furniture pieces within their own living spaces using their smartphone or tablet camera. This technology addresses one of furniture retail’s most persistent challenges: helping customers confidently envision how pieces will look and fit in their homes.

The augmented reality system uses sophisticated spatial recognition to accurately scale products within real environments, accounting for lighting conditions, room proportions, and existing décor elements. Customers can walk around virtual furniture pieces, examine them from different angles, and even see how they interact with natural light throughout the day.

The “Adriatic Reality” Campaign: Innovation in Action

Building on the success of the platform integration, The Faith Agency developed and launched the “Adriatic Reality” campaign – a multi-channel marketing initiative that showcases the brand’s technological innovation while emphasising the practical benefits for customers.

The campaign leverages the visual richness of the 3D platform across digital advertising, social media content, email marketing, and in-store displays. Early results have been exceptional, with engagement rates significantly exceeding industry benchmarks and conversion metrics showing marked improvement across all customer touchpoints.

Video content featuring the augmented reality functionality has proven particularly compelling on social platforms, where customers share their own experiences placing Adriatic furniture in their homes. This user-generated content creates authentic social proof while demonstrating the technology’s capabilities to prospective customers.

Measurable Impact and Future Growth

The implementation has delivered tangible results across multiple key performance indicators. Online engagement time has increased substantially as customers spend more time exploring products through the 3D interface. Cart abandonment rates have decreased as customers feel more confident in their purchase decisions. Most importantly, the quality of in-store visits has improved, with customers arriving more informed and closer to making purchase decisions.

The platform has also streamlined internal operations. Product photography timelines have been dramatically reduced, allowing for faster time-to-market for new products. Marketing campaigns can be developed and launched more quickly, with consistent, high-quality visuals available immediately upon product launch.

A Comprehensive Digital Transformation

The Cylindo implementation represents just one element of a broader digital transformation we’ve orchestrated for Adriatic Furniture throughout 2024. This comprehensive approach included:

ERP System Integration: Streamlining inventory management, order processing, and customer data management to create a seamless omnichannel experience.

eCommerce Platform Enhancement: Upgrading the entire online shopping experience with improved navigation, enhanced product filtering, and streamlined checkout processes.

Digital Marketing Expansion: Leveraging the rich visual content generated through Cylindo to enhance performance across Google Ads, social media advertising, and email marketing campaigns.

Physical Retail Support: Using 3D visualisations and augmented reality capabilities to enhance in-store experiences, allowing sales staff to show customers products not currently on the floor or demonstrate different configuration options.

Setting New Industry Standards

The success of this initiative extends beyond Adriatic Furniture’s immediate business objectives. By embracing cutting-edge visualisation technology and implementing it strategically, we’ve helped position Adriatic as an innovation leader within the Australian furniture retail landscape.

The project demonstrates how traditional retailers can leverage emerging technologies not just to compete with online-first competitors, but to create superior customer experiences that blend the best aspects of digital convenience with physical retail expertise.

Looking Forward: Continued Innovation

As we move into 2025, the Cylindo platform provides a foundation for continued innovation. Future enhancements will include expanded augmented reality capabilities, integration with virtual interior design tools, and the development of immersive room-planning experiences that help customers design entire spaces rather than just selecting individual pieces.

This case study exemplifies The Faith Agency’s approach to client partnership: understanding not just immediate needs, but anticipating future challenges and opportunities. Through strategic technology adoption, creative implementation, and comprehensive campaign development, we’re helping established brands like Adriatic Furniture thrive in an increasingly digital retail environment while maintaining the personal, high-quality service that defines their brand identity.

The success of this transformation reinforces our position as Melbourne’s leading full-service marketing agency, capable of delivering innovative solutions that drive measurable business growth while enhancing customer experiences across all touchpoints.

The post Transforming Furniture Retail: The Faith Agency’s 3D Revolution with Adriatic Furniture appeared first on The Faith Agency | Full Service Marketing Agency in Melbourne.

Underpinning our continued collaboration with Adriatic Furniture, we’ve helped to shape each of their sales promotions for the better part of two years. Their Birthday Sale creative was no different, evolving the presentation of the brand to emphasise quality products fully realised with the augmented-reality app, Cylindo. Each image used is created in a fully digitised studio space with a 360-degree product presentation and various propping available to us. The Birthday Sale message is very simple in and of itself, identifying ‘up to 50% off to celebrate our 50th birthday’. But the presentation when combined with visuals and layouts is very strong. We’re also tailoring several of our acclaimed “Why Wait” TVCs to feature product and price callouts and hero messaging to help push the promotion on region broadcast and digital catch-up (BVOD) TV.

We also wanted to offer something a little more exciting to Adriatic’s customers during this Birthday Celebration and so proposed a $10,000 trip to Italy for those who spend over $1,000 across September and October. With a minimum spend amount, we help to reward those who spend more, and the prize pool is very appealing for customers to consider taking the plunge in pursuit of a cushy Italian holiday. The Faith Agency helped to coordinate the travel idea and promoted it with its own bespoke creative concept shared across digital display, websites, in-store video and much more.

Finally, to help wrap out the year, without giving too much away, we’ve got Adriatic’s Black Friday and Boxing Day Sales which shape to be the biggest in the brand’s history. We also have a new lifestyle photoshoot planned to capture the latest and greatest of the brand’s new range. And how could we forget the impending launch of their newest store situated at Essendon DFO!

Keep an eye peeled for upcoming Adriatic activity, and if your interest is piqued by anything mentioned here, don’t be afraid to give us a bark!

The post Adriatic Furniture | Birthday Sale Creative Concept & Strategic Thinking appeared first on The Faith Agency | Full Service Marketing Agency in Melbourne.

Adriatic Furniture has relied on eDM activity for years as a tangible way to communicate their latest offers to their audience but have struggled to use it to nurture their database’s growth and engagement with the brand through the use of eDM automation: using pre-designed templates to send out to new and existing customers automatically based on behaviours displayed on site.

We identified that the automation flows that the brand had been using were a little out of date in terms of structure and visually no longer aligned with the way that they were presenting itself. As such, we set out to redesign the templates and refine the automation flows to better provide connection and impact.

The two main flows that they had set were a Welcome Flow and an Abandon Cart flow. Looking at the Welcome Flow first, aside from the obvious visual updates to the design of the eDMs, the previous version of the flow had been set up with an extended 5-step flow encouraging and enticing users to engage with the brand through a series of different messages. From a simple initial communication welcoming them, through to encouraging social media engagement, a look at the most popular products and more, it was a convoluted flow that ultimately slowed down users and was overbearing with far too many touchpoints too soon.

The new flow we developed simplified the communications to a simple 3-step process welcoming users with a 5% discount code, a simplified outline of our social accounts and a look at our most popular products, not based on sales but rather page views (understanding that while the business predominantly sells lounges, these aren’t typical online purchases due to the price point and stigma around not knowing the product more specifically).

The Abandon Cart flow was a similar set up, with revised graphics much more closely aligning with the new aesthetics of the brand (including 50 years celebration logo, recent lifestyle imagery and more nods to our Italian heritage), but the revision to the flow was more significant. The previous flow was set up to contact consumers too quickly, resulting in users often receiving multiple flows which is a big no-no, and far too many touch points, coming across as pushy and desperate. Instead, with simplified it to a two-step process reminding users that their product was still there, and that if they hadn’t made a purchase previously, we would offer them the same discount code. Otherwise, they would simply be reminded that the product was still available, and we’d move on.

The results of both these flows have been quite impressive, with the Welcome Flow generating a substantial amount of interest and purchase just based on the presentation of information (not to mention a healthy amount of social media growth as a result also). Abandon Cart appears to be working as expected, though there are still learnings to be made and adjustments available to us. We are also looking to include SMS communication as a part of the flows moving forwards, to give us greater connection with our audience, assuming they have provided their consent to receive messages via this channel.

If you’re interested in how we can assist with your eDM design or strategy, learn about our digital development services or get in touch with us today!

The post Adriatic Furniture | eDM Automation Set-Up & Optimisation appeared first on The Faith Agency | Full Service Marketing Agency in Melbourne.

The first step in rolling out any campaign is the development of a promotion lock-up: something that is identifiable as Adriatic, but distinct enough to stand on its own. When you run multiple promotions over a period, there is always a concern that consumers may start to tune out the creative.  We work diligently to keep on file previous executions to avoid too similar an execution and often plan out months in advance to ensure there are no stark variations between promotions.

Next, the roll out of assets requires the identification of key products to be promoted. We typically work with the brand to identify products that would appeal to our target audience while also being mindful of stock levels and pricing. These products are then mapped out across the assets that are developed, with each placement having different specifications and requirements. From simple executions like billboards (which are heavily reliant on the lock-up) to more complex options (such as social media reels or BVOD TVCs), we are constantly monitoring what works and what could be improved to ensure maximum impact within our campaign.

For these campaigns, we use an integrated approach to reach consumers at all touchpoints of their journey. For example, our eDM strategy has evolved greatly over the 12 months of working with the client, constantly refining our creative and scheduling based on performance to identify an approach that makes the most sense. A challenge of any retailer in 2024 is the balance between eCommerce and instore sales. Email marketing can drive eCommerce sales dramatically but also encourages instore activity. As a result, we’ve trialled referral codes and other sales activations that allow us to better track performance from this channel.

And of course, the post-campaign reporting is so vital. Maintaining a contextual awareness around why a promotion worked (or didn’t work, as the case maybe) is critical, but also just pulling apart the raw figures and identifying opportunities for future improvement is so vital. We’re proud of the results we’ve achieved for the brand thus far and are keen to see how things will continue to improve into the future, particularly with EOFY, Black Friday and Boxing Day promotions coming up in the second half of the year.

The post Adriatic Furniture | Motion Recliner Sale appeared first on The Faith Agency | Full Service Marketing Agency in Melbourne.

The first release ‘Timeless Tranquillity’, was created in sync with the brand’s latest furniture shoot, intending to go beyond the ordinary showcasing of furniture and taking users on an immersive journey of home design and aesthetics that could play into their visualisation of these pieces in their home.

In this particular lookbook, we highlighted elements of the trending Japandi aesthetic, capturing Japanese minimalism with Scandinavian style focused on natural materials and quality construction. Each section of the lookbook serves as an invitation to explore the idle selections of furniture pieces, each carefully chosen. Every detail was thoughtfully considered to evoke a timeless and serene ambiance.

What sets Adriatic Furniture’s lookbooks apart is the immersive storytelling embedded within the visuals. It’s not just about showcasing furniture; it’s about guiding customers through a narrative that speaks to the soul of each design.

As Adriatic Furniture plans to release a series of lookbooks throughout the year, customers can look forward to a continuous stream of inspiration and design insights. Faith’s vision is clear – to provide more than just a product catalogue but an experience that resonates with the desires and aspirations of those seeking to elevate their living spaces.

The post Adriatic Furniture | Curated Lookbooks appeared first on The Faith Agency | Full Service Marketing Agency in Melbourne.

Carefully selected locations in Malvern and Ascot Vale set the stage for these shoots, utilising spacious homes to provide a genuine portrayal of how Adriatic’s furniture seamlessly integrates into diverse living spaces. Nerio Nespeca, our art director, played a pivotal role in ensuring the right ambiance and guiding the overall aesthetic of the shots.

Faith’s meticulous approach became the linchpin of the operation. Pre-production organised each shot into their individual rooms, furniture to be included and key styling elements as well. Capturing each shot across two days at each location, all parties collaborated closely to produce a collection of photographs that not only showcased the aesthetic appeal of the furniture but also wove a compelling narrative about the lifestyle associated with the brand.

The outcomes were undeniably positive. The photographs not only highlighted the key features and benefits of the furniture but also became integral to our broader branding strategy. Strategically deployed across social media platforms and digital spaces, these images became powerful tools in conveying the essence of Adriatic Furniture to a wider audience.

In summary, Faith’s pivotal role in organizing and executing these photoshoots played a crucial part in translating the brand’s vision into visually captivating stories. The success of these photoshoots underscores the significance of a cohesive creative team and strategic planning in effectively communicating a brand’s identity through visual storytelling. We look forward to undertaking several more photographic and video shoots with the brand (and Dan) in the new year!

The post Adriatic Furniture | Behind The Lens! 2023 Edition appeared first on The Faith Agency | Full Service Marketing Agency in Melbourne.

View BandT Article

Adriatic Furniture & Faith Just Couldn’t Wait!

The post Adriatic and Faith couldn’t wait appeared first on The Faith Agency | Full Service Marketing Agency in Melbourne.