The Brief

Building on 2024’s “Share A Story, Stop A Scam” success, the ACCC wanted to expand the Scam Awareness Week 2025 campaign beyond victim testimonials to include comprehensive educational content. The challenge was significant: source additional scam victim stories for hero videos while simultaneously developing seven educational videos covering different scam types, each requiring original script writing for 2-3 minute formats, presenter coordination, and integration with custom animations. All content needed to be delivered in three different video sizes and translated into five different languages, maintaining our established three-month production timeline while working in partnership with Melbourne production house Burninghouse to significantly increase output volume. Each output needed to be delivered in three different video sizes and translated into five languages to ensure maximum reach across Australia’s diverse communities. Working in partnership with Melbourne production house Burninghouse, we knew this would require meticulous planning, sensitive coordination, and flawless execution.

The challenge extended beyond mere production logistics. We were dealing with people who had experienced genuine trauma and financial loss, requiring us to approach each story with empathy while maintaining the authenticity that would make these videos genuinely impactful for viewers.

The Stories That Mattered

We ended up with four compelling narratives that captured different facets of how scams are evolving:

Katy got caught up in a crypto scam through social media during lockdown – timing that couldn’t have been worse. When you’re isolated and financially stressed, those promises of easy money hit differently. Her story showed how scammers prey on vulnerability.

Shankar fell for a romance scam with a distinctly 2023 twist – the scammer leveraged Taylor Swift concert tickets. Not your typical romance scam playbook, but it worked. The emotional manipulation combined with cultural phenomena created the perfect storm.

Julian experienced a sophisticated ATO impersonation that demonstrated just how convincing these operations have become. Official branding, pressure tactics, the works – designed to bypass every rational safeguard you might have. Even if the process of buying gift cards was a little questionable.

Aurnab lost over $1,000 to fake online shopping scammers who’d created near-perfect replicas of legitimate platforms. The level of detail was extraordinary – fake customer service, tracking numbers, the whole nine yards.

Each participant chose to share their story publicly despite the personal cost, understanding that their experiences could protect others from similar harm.

Production Logistics: Capturing Authenticity Across Melbourne

The production phase required careful coordination across multiple Melbourne locations to create environments where our participants felt comfortable sharing deeply personal experiences. We filmed two participants in their own homes, recognizing that familiar surroundings would help them feel more at ease while discussing traumatic experiences. Aurnab was interviewed in our South Melbourne offices, providing a professional yet comfortable setting, while another participant was filmed at a popular coworking space in Collingwood, offering a neutral environment that felt contemporary and accessible.

This location diversity wasn’t just about logistics – it was about matching each participant with an environment that would help them tell their story most effectively while ensuring visual variety across the campaign.

Educational Content: Making Complex Scams Accessible

Beyond personal testimonials, the campaign required seven educational videos covering the most prevalent scam types affecting Australians: Romance Scams, Image-Based Blackmail Scams, Impersonation Scams, Investment Scams, Jobs & Employment Scams, Online Shopping Scams, and Payment Redirection Scams.

Each 2-3 minute educational piece required original script development, working closely with the ACCC to ensure accuracy and effectiveness. Our presenter was filmed at Hitmaker Studio in Port Melbourne, providing the professional production quality needed for educational content while maintaining an approachable, conversational tone.

Burninghouse handled the animation internally, creating sophisticated visual sequences that were seamlessly integrated with the presenter footage. These animations served a crucial purpose – illustrating complex scam processes in ways that were both engaging and easy to understand, helping viewers recognize similar tactics if they encountered them.

The Technical Challenge: Scale and Accessibility

Perhaps the most demanding aspect of the project was the delivery requirements. Every video needed to be produced in three different sizes to accommodate various platforms and usage scenarios, then professionally translated into five languages to ensure the content could reach Australia’s diverse communities.

This meant our final deliverables included not just the original content, but multiple versions optimized for different platforms and audiences. The translation work required particular care, ensuring that cultural nuances and local terminology were preserved while maintaining the authenticity and impact of both the personal testimonials and educational content.

Impact Through Authentic Connection

The success of the campaign lay in its dual approach – combining the emotional impact of real victim stories with practical, actionable education about scam prevention. The personal testimonials created emotional connection and demonstrated real consequences, while the educational videos equipped viewers with specific knowledge to protect themselves.

By presenting both victim experiences and prevention strategies across multiple formats and languages, the campaign created a comprehensive resource that could serve different community needs. Some viewers might connect more strongly with personal stories, while others would benefit from the structured educational approach.

Time Makes All The Difference

Delivering this volume of content within a three-month timeline required exceptional coordination between all parties. From initial victim outreach and location scouting, through filming days across Melbourne, to post-production, animation, and multi-language delivery – every element needed to align perfectly.

The collaboration with Burninghouse proved essential, with their internal animation capabilities allowing for seamless integration of visual elements while maintaining consistent quality across all deliverables. Their understanding of both the technical requirements and the sensitive nature of the content ensured that every video met the high standards required for such an important public awareness campaign.

The ACCC Scam Awareness Week 2025 campaign demonstrated that effective public education requires more than just information – it needs authentic human connection combined with practical knowledge, delivered in formats that meet people where they are. Through careful storytelling and comprehensive production, we created resources that will continue protecting Australians long after Scam Awareness Week concluded.

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With a focus on innovation, CAT had invested heavily in new trucking models, enhanced aerodynamics, new fuel-efficient technologies, environmental management, driver comfort and ergonomics. These model and product initiatives needed to be communicated to a wide and varied audience, from government officials though to transport industry executives, truck drivers and owner operators.

Digital display advertising, engaging video content, eDM’s and social media across Facebook, Instagram, LinkedIn and YouTube, were key platforms to target these audiences.

The launch campaign involved an extensive three day shoot that Faith planned, directed and managed. The primary objective of the shoot was to demonstrate the versatility, durability and comfort of the new model, which saw the new truck filmed across a variety of undulating landscapes from Adelaide to Central Australia. The Faith team utilised a range of action orientated camera techniques and equipment to ensure production values were delivered on screen.

Once footage was captured, all post production including the musical score development was done in-house at Faith to create a truly impressive launch video.

To support the launch, key vehicle benefits and developments were presented via “walk through” videos using a qualified presenter who took the viewer on a focused and informative tour of the new model. The Faith team once again, planned, directed and managed through to final edited outcomes.

Once the videos had been completed and disseminated through digital and social media platforms, the engagement metrics were outstanding with industry benchmarks consistently beaten.

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Having secured great talent in the form of motor racing identity Steve Richards, content was filmed across locations in Melbourne and Queensland. The video provided a great opportunity to showcase our skills as we scripted, directed, edited and produced a compelling central story line with a respected brand ambassador.  Sophisticated 3D animation that focussed on the injection process, was presented across all creative elements and provided a simple, visual reinforcement of the superior fuel benefits.

Under a tight schedule and cost structure The Faith Agency delivered a B2B campaign that targeted transport industry executives, truck drivers and owner operators. The BP sales team was also armed with extensive collateral support that was geared to educate and persuasively bring new customers and outlets on board.

Widespread, rapid product adoption was the clear and successful outcome.

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The Faith Agency was appointed to the Guardian business at a time when Chemist Warehouse was aggressively rolling out stores, cutting prices and taking market share from the ‘traditional’ pharmacy. With over 150 pharmacies within the group, Faith was tasked with the challenge of developing and then amplifying Guardian’s point of difference across its advertising and marketing program.

With the benefit of insightful research and Guardian’s history of caring for Australians for over 30 years, The Faith Agency established a new brand positioning based on what Guardian was being recognised for on a daily basis, across the network.

The brand promise of “Advice. Trust. Care.” was based on a truth. Something the Guardian team delivered to each customer, and something each customer valued Guardian for.

Dr Cindy Pan was a well-known advocate of Guardian. And as a well respected medical practitioner, media commentator and mother, Dr Cindy Pan became a Guardian brand ambassador who embodied a very clear connection to the values that Guardian and Australians felt important when it came to their health and wellbeing.

The advertising and communications program was comprehensive and continuous. Various channels, including television, catalogues, radio, promotions, digital platforms, in-store marketing, loyalty initiatives, and local area marketing, all played a crucial role in creating a focused and results-driven strategy. This approach helped Guardian Pharmacies to secure and maintain significant market share in a highly competitive retail environment.

To further reinforce and provide customers with a distinguishable brand promise, Guardian received awards from Roy Morgan and Canstar Blue for the highest levels of customer satisfaction amongst pharmacies.

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Thrifty-Link Hardware, now part of Metcash and the Mitre 10 group, is an independent national retail group focussed on convenience hardware. With more than 300 members across all Australian states and territories, the marketing program was developed centrally and supported by national and state-based retailer councils. Similar to franchised retail groups, members contributed to the marketing fees and in conjunction with the marketing team, The Faith Agency was responsible for the development of a fully integrated ongoing program.

From market research and a clear understanding of buyer behaviour within the hardware segment, we recognised that having a relatively small, highly accessible store footprint was important to those people looking to conveniently make a timely purchase with the minimum of fuss. Easily finding the right product, with insightful service, was also deemed to be an important reason why a customer might choose to shop at Thrifty-Link as opposed to a larger retail option.

To competitively position Thrifty-Link Hardware, the brand proposition of “Nothings too hard” was launched. It was based on an important insight and ‘truth’ that Thrifty-Link was ideally based to deliver.

By having the right product (rather that every product option), by having expert advice immediately available (and not having to go looking for that advice) and having a store format at convenient locations that promoted quick and easy access, found strong community support. The fact that the person who owned the store could be typically found on the shop floor, and was part of the local community, helped amplify the brand culture of “Nothings too hard”.

The advertising and communications program was ongoing and extensive. Catalogues, television, radio, press, promotions, digital, in-store, loyalty and local area marketing all contributed to a focussed and results orientated strategy that helped Thrifty-Link secure and hold valuable market share within an aggressive retail market.

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Since 2005, Homesafe Wealth Release has helped older Australians access the equity in their homes through a unique debt free solution that has proven to be a popular alternative to a reverse mortgage. With thousands of satisfied customers being able to enjoy their retirement and do everything they want to do without fear of financial hardship, it’s no wonder Homesafe were able to source four willing customers to appear in their latest TV commercial. Shot in and around each of the customers’ homes, each of them shares the positive outcomes of having chosen Homesafe, resulting in an ad that is a strong call-to-action for Australians in similar positions.

Ben Crocker, Account Director and Partner at The Faith Agency, commented on the commercial: “With a product like Homesafe Wealth Release that offers such a positive outcome for customers, it was obvious we needed to highlight their stories. But where previous advertising for the business had focused on one customer’s story at a time without a strong emphasis on those positive outcomes, we knew what we needed to do to tell a really convincing story.”

Tim Anderson, Head of Production and Partner at Burninghouse, says, “The coordination involved in a shoot such as this, travelling from Bundoora in Melbourne’s north down to Rosebud on the Mornington Peninsula, coordinating a dozen crew and, of course, each customer, is never easy. But the outcome speaks for itself, with an ad that will really draw eyeballs and drive engagement.”

Says Dianne Shepherd, “Given this is the first new ad we’ve produced since before COVID, there was a lot riding on the outcome. However, I’m pleased to say the ad turned out better than we could have hoped for, and I’m so thankful for the work that Burninghouse and The Faith Agency have put in to pull it off.”

The new ad will form the backbone of a renewed media push booked through Nunn Media, with broadcast TV, radio and socials commencing this week. Burninghouse will also be producing a series of 15-sec and long-form videos to tell each customer’s story online across different platforms.

All of this comes on the back of Homesafe’s recent rebrand, also produced by The Faith Agency. Working to modernise the brand’s presentation, streamlining the use of fonts, colours and shapes, The Faith Agency developed the new logo now rolled out across the brand’s stationary, signage and their latest TVC.

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For Britex Carpet Care, we organise one major photoshoot each year. In 2022, we launched their “Job Done Right. Job Done Britex” campaign highlighting their 3in1 Deep Cleaning Machine offer with a comprehensive shoot across three groups of actors all engaging with the machine. In 2023, we worked with Chantel Mila (@mama_mila_au) to champion their Everyday Range of cleaning products. For 2024 though, we needed to go back to the 3in1 Deep Cleaning Machine.

We set out to reproduce similar set-ups from 2022’s shoot, only with slight twist. The family would remain the same, but our roommates would be two women and our solo renter male. Otherwise, the problem-solution outputs would be exactly the same: identifying the problem, providing a solution and marvelling at the successful outcome. Critically, the key difference between the two shoots would be that everything would be shot on video, with stills pulled directly from the footage (whereas the previous shoot included only one scenario on video, and separate photography).

Given the planning that took place, we were confident that the approach would deliver a critical amount of good content for us to use on social media, cutting together different reels and image carousels to fill out the next 12 months of content. However, as we commenced with the pre-production of the video shoot, we identified the importance of shooting a set script across each of our three scenarios. While the initial idea wasn’t to produce a 30-sec advertisement, ultimately it became obvious that we could accomplish this feat.

We worked closely with key production partner Burninghouse to identify the correct location (in this instance, a large family home in Narre Warren North), and spent a full day filming 6 actors and 2 dogs. The outputs were extraordinary, and the client couldn’t have been happier.

After all assets had been delivered, The Faith Agency commenced work on pulling together the 30-sec TVCs. The three finished outputs tell a mostly visual story with humorous sound effects and a jaunty score underlining the simplicity with which customers can use the 3in1 Deep Cleaning Machine. These videos are running across digital platforms right now, with great response already.

Explore The Faith Agency’s video production capabilities today or get in touch with us to learn more about how we can help your never-ending quest for content.

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New Devondale Sparklers. Real Grape. Real Mango. They say they add a refreshing sparkle to any occasion. But what is that sparkle? Who are ‘they’? And what is this ad? Developed to answer all these questions and more, the new “Adds Real Sparkle” campaign is aimed at presenting a slightly off-kilter approach to the traditional taste test scenario. Featuring Australian comedian, Dan Rath (Guy Montgomery’s Guy Mont-Spelling Bee, Neurotic News), the commercial is the brainchild of The Faith Agency, long-standing Melbourne ad agency, who partnered closely with content production company Burninghouse to bring their ideas to life.

Ben Crocker, Account Director and Partner at The Faith Agency, commented on the approach: “When you start throwing around ideas in the room, you never quite know what direction things will take. Even as we began to lock into the direction we all engaged with the most, we were still not sure exactly how it would come together. But we knew the idea was right, and partnering with Burninghouse helped to fully realise the vision we had. It’s a banger.”

Charlie Porter, Head of Content and Partner at Burninghouse, says, “We’re so thrilled to continue our very fruitful relationship with The Faith Agency; Ben and the team there have been strong collaborators of ours for some time. While we know what they’re capable of, I must say, even we were blown away by this idea and had a blast bringing it to life.”

Says Mark Connolly, General Manager – Marketing, “Launching a new product is always a big deal, but we had ‘faith’ in our long-standing relationship with the team at The Faith Agency that they could deliver the goods. And they (along with Burninghouse) knocked it out of the park.”

The new product launch and campaign from Devondale represents the latest move from Australian family-owned Sabrands bringing together some of Australia’s most beloved brands including Sunraysia Juices, Rosella Soups & Sauces, Blue Banner Pickled Onions and CLR Cleaning Products.

The commercial has been developed as a 30-sec, 15-sec and 6-sec for various digital activations across Meta, YouTube and BVOD platforms, rolling out in the coming months.

Client: Devondale Beverages
General Manager – Marketing: Mark Connolly
Marketing Manager: Andre Estrella

Creative & Media Agency: The Faith Agency
Account Director: Ben Crocker
Media Director: Megan Butler
Creative Director: Terence Hammond
Art Director: Nerio Nespeca

Production House: Burninghouse
Head of Content: Charlie Porter
Head of Production: Tim Anderson
Director: Oliver Waghorn

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The Faith Agency has long been a collaborative partner of Freighter, helping to align their communications with their audience across a variety of different media channels. While we didn’t have a hand in the rebranding development, we have been integral to launching the results.

Key to all of this was the Brand Launch event held at their Ballarat Manufacturing Facility and Head Office in the middle of October. The Faith Agency were tasked with helping to photograph the day and produce a sizzle reel video to communicate the excitement on the day. Collaborating with long-standing production partner Burninghouse we captured the industry luminaries invited on the day first taking a factory tour to view the new $50 million investment in to automated manufacturing, before filming the launch event itself as well as a networking dinner held afterwards.

In addition, The Faith Agency developed Freighter Group’s new digital display campaign, leveraging off the new “Ready To Move Australia” creative approach developed as a part of the rebranding effort. We also assisted with developing cut downs of their new hero video into compelling 30-sec and 15-sec variations.

Our collaboration with Freighter Group doesn’t end there, with updates to user manuals, brochures and much more still to come. We’re also collaborating on setting up their new CRM platform for ongoing eDM activities, including automation processes to keep new subscribers engaged for longer.

Of course, all this is with an eye towards next May for the bi-annual Brisbane Truck Show, which we have had a long and storied history with. We always enjoy a good automotive trade show, and Freighter Group has historically over-performed in these scenarios. We’re very excited by what is being cooked up.

Our work in the automotive and B2B industries is always a pleasure, exploring complex challenges with clients that truly care about what they do. To view more of our creative & videography work or our automotive industry experience, please explore our website further. Or, if it’s easier, just get in touch with us to learn more about how we can help your business.

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Tax Agent Pathway has always looked to engaged their clients in a different way. Tax agent training and tax preparation can be difficult to make attractive or exciting at times, but without fail, TAP work hard to streamline their messages into bit-sized, digestible chunks that clearly and effectively communicate with their audience.

While these training videos were structurally no different, the initial brief was to produce a large volume of them, close to two hours’ worth of actual content. Instead of sitting through a mind-numbing PowerPoint slide presentation or worse, we identified an innovative solution to help get the message across.

Did you know there are a number of AI Presenter platforms available across the globe? We utilised one of these platforms to create a digital avatar to help better communicate their message. Her name is Mary, and using a simple interface, we are able to have her give the entire presentation through simple text entry and avatar selection. The platform then produces the artificial voice and animates the avatar to appear as though they are speaking to camera. Working within the platform, we are able to adjust her expression, phrasing and pacing of speech, ultimately producing a terrific outcome. Of course, we then took the avatar video and incorporated it into a fine-tuned presentation template that could have repeated value over the rest of the series.

The video has proven to be quite popular with their audience, both as a means of engagement with clients and a recruitment tool across social media and YouTube, driving over 5,000 views in the first two weeks alone and several new business enquiries. The next steps are to produce additional videos for the client based on topics they identify. We’re looking forward to using different avatars and different voices to keep the whole program fresh.

If you’re interested in how The Faith Agency utilise AI platforms across our business, get in touch with us today to learn more.

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