For 2025, we worked closely with Freighter Group to create something truly special – a fully interactive online brochure displayed on large-format touchscreens throughout their stand. With the recent rebranding bringing all trailer models under one cohesive brand identity, we identified an opportunity to showcase their entire product range in an engaging, interactive format.

The interactive display allows users to explore 3D models of each trailer, rotating and examining them from every angle, peering underneath, and zooming into specific features. Key specifications and benefits appear as hotspots when users interact with different elements of each model.

After extensive research to find the perfect platform, we selected Vectary for its ability to handle large-format CAD files while providing the flexibility we needed to maintain brand consistency. Rather than using an off-the-shelf solution, we created a custom subdomain of the Freighter Group website, giving us complete control over the user experience while integrating the 3D models seamlessly.

Developing the site architecture to house the online brochure was a critical part of this, aiming to maintain the right look and feel of the brand’s digital presence, while also ensure better user experience reflecting the touchscreen nature of the presentation at the Truck Show (such as horizontal scrolling rather than vertical, or a simplified page structure that didn’t require clicking through endless landing pages).

Our team collaborated extensively with Freighter Group’s engineers, ensuring each model was accurately represented. One of the key advantages of our approach is the ability to update models while preserving existing hotspots and feature callouts, making ongoing maintenance efficient and straightforward.

Of course, working with such detailed technical files presented challenges. These trailers, often 10-15 meters in length and rendered at full scale, required significant optimisation to perform well in a show environment where connectivity can be unpredictable. Through careful refinement, we delivered a smooth experience that performed flawlessly on the show floor.

Looking ahead, we’re continuing to expand the interactive brochure platform, with plans to add nearly 40 models. The site will become an invaluable sales tool for dealers, providing customers with an engaging way to explore Freighter Group’s comprehensive product range.

Our partnership with Freighter Group exemplifies our approach to B2B marketing – combining technical expertise with creative innovation to deliver solutions that truly move the needle. To view more of our interactive display work or learn about our automotive industry experience, explore our website further. Or simply get in touch to discover how we can bring your brand to life at your next industry event.

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The Faith Agency was appointed to the Guardian business at a time when Chemist Warehouse was aggressively rolling out stores, cutting prices and taking market share from the ‘traditional’ pharmacy. With over 150 pharmacies within the group, Faith was tasked with the challenge of developing and then amplifying Guardian’s point of difference across its advertising and marketing program.

With the benefit of insightful research and Guardian’s history of caring for Australians for over 30 years, The Faith Agency established a new brand positioning based on what Guardian was being recognised for on a daily basis, across the network.

The brand promise of “Advice. Trust. Care.” was based on a truth. Something the Guardian team delivered to each customer, and something each customer valued Guardian for.

Dr Cindy Pan was a well-known advocate of Guardian. And as a well respected medical practitioner, media commentator and mother, Dr Cindy Pan became a Guardian brand ambassador who embodied a very clear connection to the values that Guardian and Australians felt important when it came to their health and wellbeing.

The advertising and communications program was comprehensive and continuous. Various channels, including television, catalogues, radio, promotions, digital platforms, in-store marketing, loyalty initiatives, and local area marketing, all played a crucial role in creating a focused and results-driven strategy. This approach helped Guardian Pharmacies to secure and maintain significant market share in a highly competitive retail environment.

To further reinforce and provide customers with a distinguishable brand promise, Guardian received awards from Roy Morgan and Canstar Blue for the highest levels of customer satisfaction amongst pharmacies.

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Thrifty-Link Hardware, now part of Metcash and the Mitre 10 group, is an independent national retail group focussed on convenience hardware. With more than 300 members across all Australian states and territories, the marketing program was developed centrally and supported by national and state-based retailer councils. Similar to franchised retail groups, members contributed to the marketing fees and in conjunction with the marketing team, The Faith Agency was responsible for the development of a fully integrated ongoing program.

From market research and a clear understanding of buyer behaviour within the hardware segment, we recognised that having a relatively small, highly accessible store footprint was important to those people looking to conveniently make a timely purchase with the minimum of fuss. Easily finding the right product, with insightful service, was also deemed to be an important reason why a customer might choose to shop at Thrifty-Link as opposed to a larger retail option.

To competitively position Thrifty-Link Hardware, the brand proposition of “Nothings too hard” was launched. It was based on an important insight and ‘truth’ that Thrifty-Link was ideally based to deliver.

By having the right product (rather that every product option), by having expert advice immediately available (and not having to go looking for that advice) and having a store format at convenient locations that promoted quick and easy access, found strong community support. The fact that the person who owned the store could be typically found on the shop floor, and was part of the local community, helped amplify the brand culture of “Nothings too hard”.

The advertising and communications program was ongoing and extensive. Catalogues, television, radio, press, promotions, digital, in-store, loyalty and local area marketing all contributed to a focussed and results orientated strategy that helped Thrifty-Link secure and hold valuable market share within an aggressive retail market.

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Since 2017, MaxiTRANS has been closely linked to R U OK? Day (the second Thursday of September), committing to donating 1% of all sales made on the day to this incredible cause. They have engaged with their staff both in head office, dealerships and service centres across Australia to ensure that everyone has their voice heard and are asked, “are you okay?”.

Faith has been working with MaxiTRANS since late 2018 and has assisted in communicating their connection with R U OK? ever since. Mental health means a lot to Faith and we’re proud to help out.

In 2020, MaxiTRANS once again had pledged to donate 1% of all sales made on R U OK? Day, and asked Faith to develop a series of pieces aimed at conveying the importance of the day and letting customers know the good that they would be doing if making a purchase with the brand.

The primary point of communication for MaxiTRANS and its numerous dealerships and service centres across the country is a simple A4 flyer. To be prominently displayed in these facilities throughout the latter days of August and through September up to September 10^th (R U OK? Day in 2020), the flyer had to cleanly and effectively communicate the offer as well as the backstory of R U OK? and of MaxiTRANS’ involvement. Our creative and design team was more than capable of developing an appropriate design fully compliant with MaxiTRANS brand guidelines.

A huge part of the MaxiTRANS business is social media management. With six primary brands having varying target audiences, as well as the parent organisation requiring a voice, Faith has managed these pages from the very beginning. It was of course critical that we leveraged these almost 25,000 users to engage with them about such an important cause.

A series of organic posts were developed to communicate the incentive, but paid activity was also coordinated to run simultaneously, both to spread the message beyond the organic audience but also to encourage those new users to follow the brands that were relevant to them.

Finally, a series of digital display GIFs were developed for MaxiTRANS’ own Google Display campaign as well as for external sources including Truck Sales, a critical cog in the new and used trailer market for MaxiTRANS. These GIFs sought to convey the basics of the campaign (R U OK? Day, the promotion, and where to find out more information) in a series of GIFs presented in multiple sizes, cleanly and clearly, with eye-catching design.

While the final results of the campaign are yet to be determined, we can be proud of MaxiTRANS’ and Faith’s involvement in such a critical cause. This campaign was a huge testament to the relationship that exists between client and agency, with quick turnarounds and exceptional results. We look forward to continuing our partnership with MaxiTRANS into 2021 and for the next R U OK? Day as well. For more information about how Faith can help your business, get in touch with us today.

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Faith were tasked with developing the key creative direction for the event, as well as coordinating a targeted media campaign. Whilst previous campaigns have used a combination of modern imagery and real-world shots, the design brief this year, was for something more art deco and 1930s inspired. An engaging watercolour graphic of ‘stacked cheeses’ provided the centrepiece of our creative platform, that was enticingly rolled out across the event poster, billboards and other media.

A multi-station radio campaign was recommended as a key driver to increasing awareness of the event. In addition to radio, Faith ran a well-targeted paid social media campaign as well as ‘eye catching’ outdoor billboards to positive effect. The overall campaign delivered an outstanding result with significantly increased visitation, and audience insights that will assist future marketing campaigns.

Faith are proud to be a key marketing partner of Prahran Market, Melbourne’s oldest operating market, and contributing to upcoming events that include Christmas and Sizzlefest 2020.

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Lucky developed four new product SKUs: Lucky Smart Snax Mind & Body, Lucky Smart Snax Protein, Lucky Smart Snax Energy, Lucky Smart Snax Antioxidants.

Each of SKU features a different combination of nuts and produce, with each mix providing a tangible benefit, whether it is the inclusion of probiotics for gut health, increased protein intake or high levels of antioxidants from various nuts. The hero of the new range, Lucky Smart Snax Mind & Body contains probiotic dark chocolate pieces, making it the first product in the dried fruit and nut aisle to contain probiotic cultures.

Lucky tasked Faith with developing key creative for the product range to be featured in the November issue of the Coles Fresh Magazine, along with additional elements including website updates and promotional material.

With a ‘first to market’ perspective, we developed a focused creative proposition promoting ‘a wholesome new level of snacking’ that combined with a lovely image evoking yoga, harmony and nature. The creative rollout has included a fantastic full-page ad (keep an eye out in November’s Coles Fresh Magazine), along with a horizontal version highlighting the full range featured on the Lucky home page as well as promotional postcards.

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Faith is working on a number of strategic projects for the group and is working with their team on an update of marketing collateral including websites and product literature.

The group operate through the racing, equestrian and stud industries as well as having a vibrant export business throughout Australasia, Asia, the Middle East and Europe.

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Account Director David, Account Manager Ben, Media Managers Megan and Dinie and Art Director Tanya worked together with Prahran Market management to deliver a set of outstanding creative aimed at reinforcing the quality, provenance and unique selection that the market offers its customers, while promoting the exciting events and activities that took place on the day.

Featuring close to fifty different traders, all offering a delectable range of cheesy treats, Prahran Market briefed Faith to develop an all-encompassing program of the day’s activities. With a detailed map, trader lists and exclusive offers, attention to detail and good design ethos were critical to delivering an exceptional document.

Further, Faith developed a number of highly appealing posters, from the main event poster to trader locations and map posters. Each was crafted with maximum legibility at the fore, while still exhibiting the key messaging and high levels of creativity that Faith is known for.

Our media team were able to coordinate with representatives at popular food websites The Urban List and Broadsheet for paid editorial content while managing a finely-tuned social media advertising campaign as well as Google display media, all targeting the burgeoning foodie consumer group across the digital spectrum.

In the end, the festival was a great success, featuring high levels of attendance, positive feedback and another feather in the cap of this incredibly motivated Prahran Market team. Faith was very pleased with the results and is looking forward to future activity including the popular Christmas period and on into 2019.

If you’re interested in finding out more about Faith’s retail experience or further insight into Prahran Market’s Cheese Festival experience, don’t be afraid to get in touch with us at admin@thefaithagency.com.au or by calling us on 03 8646 0100.

The post Inside The Creative Process: Prahran Market Say Cheese 2018 appeared first on The Faith Agency | Full Service Marketing Agency in Melbourne.

For over 50 years, the Minimax homewares stores in Victoria have catered to the appetites of the style-hungry cooks. Minimax now has stores throughout Melbourne, Adelaide and Tasmania with a broad range of superior products, selected for their style, quality and uniqueness.

Faith has worked with Minimax for several years now, having assisted in the development of numerous catalogues each year, along with other marketing collateral. Last year, Faith designed the 2017 Christmas ‘Noël’ catalogue, showcasing a stylish range of gifts and decorations, both contemporary and traditional, representing the culmination of the Minimax 50 Year anniversary celebration.

Looking to deliver a modern, vibrant design and layout, art director Frankie developed an outstanding document that successfully captured the joy of Christmas and the essence of Minimax.

The catalogue was so well received that it has in fact been named a finalist in the 2018 Australasian Catalogue Awards in the Kitchenware and Home Interiors category. In the company of such iconic brands as David Jones, Kmart and Big W, we’re very pleased with the response that we’ve received.

The Awards take place on Friday 7th September at the Melbourne Convention and Exhibition Centre. Stay tuned to see how we go!

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With a long history of innovation and design, Macnaught has developed an exciting new range of Retracta reels specifically designed and engineered for the most demanding applications in markets spanning automotive, agriculture, transport, mining and civil.

In conjunction with the Macnaught marketing team, Faith developed a comprehensive launch plan that extended from brand-building platforms, right through to the delivery of comprehensive technical collateral designed to assist engineering specification. The channels and breadth of developments included print advertising, web and microsite builds, branded video content creation, eDMs, social media activation, point of purchase signage, packaging and extensive collateral support.

With diverse customer segments across Australian and international markets, the communications campaign is designed to provide awareness as well as educative and technical insights that motivate purchase and/or specification. The launch program is in early stages; however, established metrics are already illustrating strong engagement levels.

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