Throughout 2024, The Faith Agency collaborated with longstanding client Adriatic Furniture to implement a game-changing transformation of their online customer experience. Recognising the fundamental shift in consumer behaviour, where online research increasingly precedes in-store purchases, we spearheaded the integration of Cylindo – a cutting-edge 3D product visualisation platform that’s revolutionising how customers interact with furniture online.

The modern furniture buyer’s journey has evolved dramatically. While the tactile, in-store experience remains the gold standard for final purchasing decisions, today’s consumers increasingly begin their research online. They want to examine products from every conceivable angle, visualise different colour options, and understand how pieces will look in their own living spaces – all before setting foot in a showroom. This digital-first approach to research means that brands failing to provide comprehensive online visualisation are essentially invisible during the crucial early stages of the customer journey.

Choosing World-Class Technology for Premium Results

Cylindo represents the pinnacle of 3D rendering and visualisation technology, trusted by the world’s most successful furniture retailers including West Elm, IKEA, and Williams Sonoma. For Adriatic Furniture – a brand that has built its reputation on quality, craftsmanship, and attention to detail – partnering with Cylindo was a natural evolution of their commitment to excellence.

The platform’s sophisticated rendering capabilities go far beyond simple 360-degree product spins. It creates photorealistic representations that capture the nuanced textures of leather, the grain patterns in timber, and the subtle interplay of light and shadow that makes furniture come alive. This level of detail ensures that the online experience doesn’t just complement the in-store experience – it enhances it.

Strategic Implementation and Creative Excellence

The Faith Agency worked meticulously with the Adriatic Furniture team throughout the implementation process, beginning with strategic product selection. Rather than attempting to render their entire catalogue immediately, we identified hero pieces and bestsellers that would deliver the maximum impact for customers while providing valuable insights for future rollouts.

Our approach involved deep collaboration between our digital development team, Adriatic’s product managers, and Cylindo’s technical specialists. We analysed customer behaviour data to understand which products customers were most likely to research online, examined cart abandonment patterns to identify visualisation gaps, and considered the full customer journey to determine optimal integration points.

The platform’s comprehensive image creation capabilities proved particularly transformative. Traditional furniture photography requires extensive studio setups, professional lighting equipment, and significant time investment for each product variation. With Cylindo, we can generate stunning, photorealistic imagery that rivals – and often surpasses – traditional photography, all while maintaining complete control over lighting, angles, and styling.

Augmented Reality: Bringing the Showroom Home

Perhaps the most exciting aspect of the Cylindo integration is its augmented reality functionality, which allows customers to visualise furniture pieces within their own living spaces using their smartphone or tablet camera. This technology addresses one of furniture retail’s most persistent challenges: helping customers confidently envision how pieces will look and fit in their homes.

The augmented reality system uses sophisticated spatial recognition to accurately scale products within real environments, accounting for lighting conditions, room proportions, and existing décor elements. Customers can walk around virtual furniture pieces, examine them from different angles, and even see how they interact with natural light throughout the day.

The “Adriatic Reality” Campaign: Innovation in Action

Building on the success of the platform integration, The Faith Agency developed and launched the “Adriatic Reality” campaign – a multi-channel marketing initiative that showcases the brand’s technological innovation while emphasising the practical benefits for customers.

The campaign leverages the visual richness of the 3D platform across digital advertising, social media content, email marketing, and in-store displays. Early results have been exceptional, with engagement rates significantly exceeding industry benchmarks and conversion metrics showing marked improvement across all customer touchpoints.

Video content featuring the augmented reality functionality has proven particularly compelling on social platforms, where customers share their own experiences placing Adriatic furniture in their homes. This user-generated content creates authentic social proof while demonstrating the technology’s capabilities to prospective customers.

Measurable Impact and Future Growth

The implementation has delivered tangible results across multiple key performance indicators. Online engagement time has increased substantially as customers spend more time exploring products through the 3D interface. Cart abandonment rates have decreased as customers feel more confident in their purchase decisions. Most importantly, the quality of in-store visits has improved, with customers arriving more informed and closer to making purchase decisions.

The platform has also streamlined internal operations. Product photography timelines have been dramatically reduced, allowing for faster time-to-market for new products. Marketing campaigns can be developed and launched more quickly, with consistent, high-quality visuals available immediately upon product launch.

A Comprehensive Digital Transformation

The Cylindo implementation represents just one element of a broader digital transformation we’ve orchestrated for Adriatic Furniture throughout 2024. This comprehensive approach included:

ERP System Integration: Streamlining inventory management, order processing, and customer data management to create a seamless omnichannel experience.

eCommerce Platform Enhancement: Upgrading the entire online shopping experience with improved navigation, enhanced product filtering, and streamlined checkout processes.

Digital Marketing Expansion: Leveraging the rich visual content generated through Cylindo to enhance performance across Google Ads, social media advertising, and email marketing campaigns.

Physical Retail Support: Using 3D visualisations and augmented reality capabilities to enhance in-store experiences, allowing sales staff to show customers products not currently on the floor or demonstrate different configuration options.

Setting New Industry Standards

The success of this initiative extends beyond Adriatic Furniture’s immediate business objectives. By embracing cutting-edge visualisation technology and implementing it strategically, we’ve helped position Adriatic as an innovation leader within the Australian furniture retail landscape.

The project demonstrates how traditional retailers can leverage emerging technologies not just to compete with online-first competitors, but to create superior customer experiences that blend the best aspects of digital convenience with physical retail expertise.

Looking Forward: Continued Innovation

As we move into 2025, the Cylindo platform provides a foundation for continued innovation. Future enhancements will include expanded augmented reality capabilities, integration with virtual interior design tools, and the development of immersive room-planning experiences that help customers design entire spaces rather than just selecting individual pieces.

This case study exemplifies The Faith Agency’s approach to client partnership: understanding not just immediate needs, but anticipating future challenges and opportunities. Through strategic technology adoption, creative implementation, and comprehensive campaign development, we’re helping established brands like Adriatic Furniture thrive in an increasingly digital retail environment while maintaining the personal, high-quality service that defines their brand identity.

The success of this transformation reinforces our position as Melbourne’s leading full-service marketing agency, capable of delivering innovative solutions that drive measurable business growth while enhancing customer experiences across all touchpoints.

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For Britex Carpet Care, we organise one major photoshoot each year. In 2022, we launched their “Job Done Right. Job Done Britex” campaign highlighting their 3in1 Deep Cleaning Machine offer with a comprehensive shoot across three groups of actors all engaging with the machine. In 2023, we worked with Chantel Mila (@mama_mila_au) to champion their Everyday Range of cleaning products. For 2024 though, we needed to go back to the 3in1 Deep Cleaning Machine.

We set out to reproduce similar set-ups from 2022’s shoot, only with slight twist. The family would remain the same, but our roommates would be two women and our solo renter male. Otherwise, the problem-solution outputs would be exactly the same: identifying the problem, providing a solution and marvelling at the successful outcome. Critically, the key difference between the two shoots would be that everything would be shot on video, with stills pulled directly from the footage (whereas the previous shoot included only one scenario on video, and separate photography).

Given the planning that took place, we were confident that the approach would deliver a critical amount of good content for us to use on social media, cutting together different reels and image carousels to fill out the next 12 months of content. However, as we commenced with the pre-production of the video shoot, we identified the importance of shooting a set script across each of our three scenarios. While the initial idea wasn’t to produce a 30-sec advertisement, ultimately it became obvious that we could accomplish this feat.

We worked closely with key production partner Burninghouse to identify the correct location (in this instance, a large family home in Narre Warren North), and spent a full day filming 6 actors and 2 dogs. The outputs were extraordinary, and the client couldn’t have been happier.

After all assets had been delivered, The Faith Agency commenced work on pulling together the 30-sec TVCs. The three finished outputs tell a mostly visual story with humorous sound effects and a jaunty score underlining the simplicity with which customers can use the 3in1 Deep Cleaning Machine. These videos are running across digital platforms right now, with great response already.

Explore The Faith Agency’s video production capabilities today or get in touch with us to learn more about how we can help your never-ending quest for content.

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Carefully selected locations in Malvern and Ascot Vale set the stage for these shoots, utilising spacious homes to provide a genuine portrayal of how Adriatic’s furniture seamlessly integrates into diverse living spaces. Nerio Nespeca, our art director, played a pivotal role in ensuring the right ambiance and guiding the overall aesthetic of the shots.

Faith’s meticulous approach became the linchpin of the operation. Pre-production organised each shot into their individual rooms, furniture to be included and key styling elements as well. Capturing each shot across two days at each location, all parties collaborated closely to produce a collection of photographs that not only showcased the aesthetic appeal of the furniture but also wove a compelling narrative about the lifestyle associated with the brand.

The outcomes were undeniably positive. The photographs not only highlighted the key features and benefits of the furniture but also became integral to our broader branding strategy. Strategically deployed across social media platforms and digital spaces, these images became powerful tools in conveying the essence of Adriatic Furniture to a wider audience.

In summary, Faith’s pivotal role in organizing and executing these photoshoots played a crucial part in translating the brand’s vision into visually captivating stories. The success of these photoshoots underscores the significance of a cohesive creative team and strategic planning in effectively communicating a brand’s identity through visual storytelling. We look forward to undertaking several more photographic and video shoots with the brand (and Dan) in the new year!

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Prahran Market for a long time has been known as “The Food Lovers’ Market”: a way to differentiate the Market from others across Melbourne as well as local supermarkets. The suggestion being that if you’re a fan of food and want the best quality ingredients, Prahran Market is the place to be. While there have been variations on this theme over the years, it’s always come back to this idea, more focused on the food on offer, and how that benefits our customers.

However, the brief for this new rebrand very much centred on the idea of presenting the Market as a cornerstone of the community; a place where food lovers could come, not just for fresh produce, but for delicious meals, socialising and of course, fantastic food-centric events. Have no doubt, food is still a huge feature of the Market, how could it not be. But we want to communicate with people that the Market is so much more than just food and traders; it really is a community where friends can shop together, making connections with locals and traders alike.

So, not only did we need to present the Market as a community hub, but we also needed to streamline our creative direction to be a little more consistent. With lockdowns severely impacting our ability to drive ongoing campaigns, we stepped right back to consider the elements that appeared again and again: circles, bold food-based imagery, illustrations. These items became the cornerstone of a revised style guide that would accompany most generalised messaging.

As a part of this project, our rebranding specialists also assisted with a revised website landing page design for the Market, reinforcing our new creative direction while making some strategic adjustments to the layout and design. We also worked on a revised style guide that could be implemented by internal resources at the Market. And of course, we developed a range of collateral including in-Market print advertising and a suite of Digital Display GIFs. We also streamlined the Prahran Market logo, a long-overdue process that has made it far more impactful and legible across our new collateral.

There was also a photoshoot organised with local photographer Carmen Zammit, to capture actual customers of the Market gathering and enjoying themselves. While not easy to shoot with COVID restrictions in place, we managed to achieve some terrific outcomes that are now front and centre of our new campaign.

We’re incredibly pleased with the results and look forward to expanding this new campaign in the coming months. Not only are we one of the premier rebranding agencies in Melbourne, we can also assist with creative design, website development and even complete media planning and buying services. Contact us today and let’s chat!

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Faith developed a range of video communications targeted at both quad bike suppliers and consumers. The timeline for the production of the videos, from briefing to completion, was less than three weeks. The scripts were developed with a view to identifying the hazards of quad bike riding and how the new regulations would overcome and reduce the incidence of accidents.

A combination of 3D imagery and on-farm shooting using drones, GoPro cameras and conventional setups was recommended and duly actioned for the project. A small production team of four, including talent, filmed at a Macedon farm property with a variety of terrains to highlight the potential hazards of riding a quad bike on hilly terrain.  The result was two compelling videos that delivered the messaging simply and effectively, to a tight budget, both in terms of time and cost.

Additional footage was also filmed for social media content use in the run-up to the introduction of rollbars in October 2021. Feedback to the work has been extremely positive, but it is a controversial subject with farmers, who feel many traditional manufacturers of quad bikes will exit the Australian market rather than comply with the new regulations.

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Working with Port Melbourne-based photographer, Grant Cutelli, and food stylist, Lisa La Barbera, our magnificent art director Frankie developed a clear and concise plan of attack for the day and executed it to perfection.

Looking to capture some stunning imagery for our hero slider on the home page, we were briefed to photograph a combination of colourful cakes, stunning salads and decadent desserts. We set about finding recipes that fit the bill by deep diving into Lucky’s incredible recipes.

We were fortunate enough that Lisa is a talented home-cook and pulled together the selected recipes into an irresistible spread that Grant captured with aplomb. Taking inspiration from modern food photography, with top-down approaches and entire table set-ups, we were very happy with the delivered pictures.

Of course, Lucky were understandably thrilled with the results as well, with one team member’s child summing it up simply with, “yum!” Honestly, what more could you want?!

Faith coordinates photo shoots for Lucky on a semi-regular basis, usually at least once every two months, and relish the opportunity every time to get involved with incredible individuals like Grant and Lisa. With Christmas just around the corner, we’ve got some amazing things planned for this iconic Australian brand; who’s hungry?

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Lucky came to us with an acknowledgement that their ten-year-old website was outdated and lacking in many of the modern features that their customers expected. They were looking for something modern, uncluttered and easy to navigate for their customers. With a plethora of recipes available online (constantly updated and added to), it was important that the platform was easy to maintain and use well into the future.

Faith, lead by our incredible digital designer Kathryn Farr, developed a website concept based on elegant design, stunning photography and simple maintenance that Lucky were very happy with. Utilising a WordPress build with easy template creation, we’ve ensured that Lucky are able to continue to engage their customers both in-store and online.

The new site features the same extensive recipe list, along with in-depth product information and brand understanding that gives the user a deeper connection with this iconic Australian brand. Presented in a far more attractive manner, with a fully mobile-responsive web design, both Faith and Lucky are incredibly happy with the finished product.

In the lead-up to a very busy Christmas period for Lucky, ticking off the new website is just the first in a long line of upcoming projects. Keep an eye out for more upcoming news from Lucky nuts and Faith.

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With Facebook and Instagram now inundated with beautiful photography and videos, the fast-moving world of social media demands that brands provide more genuine and high quality content specifically produced for these platforms. It’s never been more important for brands to invest in this style of content that’s also current and highly relevant to their customers. Otherwise, they will go unnoticed.

A number of studies recommend brands post once a day on Facebook, and 1 – 2 times per day on Instagram, so it’s crucial to create content that will engage daily with customers.

Every month we shoot around 15 images and create animations for the social media platforms for Lucky Nuts. This has ensured we always have new content that is relevant to the season, food trends and products.

Come behind the scenes on one of our in-house photoshoots for Lucky Nuts and discover how we create the beautiful images and videos that have helped increase engagement and followers for their Facebook and Instagram pages.

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Faith has had a long association with the Lucky Nuts brand, and over the last two years has managed their Facebook strategy with positive results. Last year following a social media workshop it was decided that the brand would also focus activity on Instagram. Acknowledging the different role it should play to Facebook, the Faith team set about curating different content for Instagram that would stimulate and maximise engagement with Lucky Nuts.

Creating relevant Images and content on a monthly basis posed a challenge, but Faith using their in-house studio, and a mix of engaging props, all styled and sourced by our Art Director team, created an approach that meant 15-20 shots could be created each month that delivered highly visual, content rich photography that aligned directly with Lucky’s brand values.

The new strategy and content has performed extremely well on Lucky Nuts’ social media with followers and engagement both more than doubling in just a few months. The campaign has also worked favourably on Instagram against food bloggers and competitor brands. These results were mainly achieved by increasing the frequency of the posts and the quality of the images. An excellent example of how important content is on social media.

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Both communication problems were solved with some innovative creative thinking.

The ‘match ups’ logo and brand name were subtlety re-designed to reflect the range of lids and matching base colours used. The products were photographed in a simple and uniform way that highlighted their beauty and brilliance. With succinct copy, and elegant art direction a strong brand ad was created that will be promoted extensively through a range of women and homemaker magazines in the run up to Christmas 2015.

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