The previous HomeSafe logo featured six different colours and three contrasting typefaces, forming a fragmented brand identity that in its entirety was missing a sense of confidence. Through deep analysis of the brand and its customer base, we highlighted a range of buzz words that encapsulated who Homesafe is: trust-worthy, transparent, secure, reputable, providing freedom, legacy, protection, and flexibility. These guided our design choices.

The new logo introduces the concept of overlapping homes—the smaller home representing HomeSafe and the larger one symbolizing homeowners. This isn’t just a visual update; it’s a direct reflection of what HomeSafe does. The connection between the two homes illustrates the partnership between the company and its customers, emphasizing shared ownership and mutual benefit. The design is simple yet meaningful, stripping away unnecessary complexity to focus on what truly matters—security and trust. The geometric structure brings balance, while the clean lines ensure a timeless, professional look.

To refine the typography, we transitioned to Zona Pro, a cleaner and more modern typeface that brings consistency and professionalism. Its contemporary yet approachable style ensures that Homesafe’s messaging feels both credible and accessible, reinforcing a sense of reliability.

We also refreshed the existing colour palette, maintaining its teal as the primary brand colour but increasing vibrancy to boost modernity and clarity. A deep navy was introduced to ground the brand with a sense of trust and dependability. The interplay of these colours creates a striking yet balanced aesthetic that feels modern, confident, and secure.

The result is a cohesive and modern identity that communicates Homesafe’s promise: to provide homeowners with a secure, transparent way to access their wealth.

For our rebranding specialists, this logo wasn’t just a simple update—it was about translating trust into visuals. Every choice was made to ensure Homesafe not only looked the part but truly embodied the values that make it a reliable partner for homeowners across Australia.

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However, as we continued to push the boundaries for our clients, we realized it was time to turn that creative lens inward. An opportunity to showcase the creativity that we are not only capable of, but have been delivering consistently to our clients. This realization set the stage for an exciting journey of refreshing our identity.

Brand refreshes are more than just a simple logo update or an extra accent colour; it’s about capturing the essence of who we are, what we believe in, and how we want to be perceived to potential and current clients. For us, it was a process of self-reflection, creativity, and innovation—a chance to align our visual identity with the dynamic, forward-thinking spirit that defines our agency. Forging a deeper connection with our tagline of ‘your brand’s best friend’.

Over the last eight months, we have worked tirelessly behind the scenes to develop a new look that reflects our commitment to excellence and our passion for creativity. This new era of The Faith Agency isn’t just about aesthetics; it’s about embodying the values and ethos that have always driven us. From the initial brainstorming sessions to the countless hours spent refining our new brand identity, every step of the process was a labor of love, fueled by our desire to better represent the agency we’ve become.

Staying true to our roots our iconic scotty dog logo has been given a fresh new coat and a bounce in its step, with a vibrant new colour palette to match! One of the most exciting additions from our time behind the scenes is our new 3D animated dog mascot. Breathing new life into our visuals, this playful yet professional pup symbolizes our commitment to creativity and our willingness to embrace new, innovative approaches.

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Our work first started with the development of key branding for the business. Under the United Healthcare Group banner, there are three sub-brands of which Advance Therapy is one. We were briefed to keep each brand design sympathetic to one another while also being distinct and unique. We developed a shield device, aimed to representing the protection and support offered by all the brands within the group, but set out different colourways as well as letters featured within to help distinguish each brand as it’s own identify. These logos could stand alone or together and still work in either scenario.

Our work with the brand also extended to street signage and printed collateral. Identifying key imagery was crucial for the exercise, reflecting the types of clients Advance Therapy treated and presenting them in a positive and active setting. Recognising their audience, artwork was light and bright, with printed collateral streamlining the service offering and brand vision in an easily-digestible format that could be disseminated quickly throughout the local area. We’ve even produced sports shirts for local community fundraising initiatives!

We’re thrilled with the work completed for Advance Therapy and United Healthcare Group up to now and look forward to seeing what exciting opportunities present themselves moving forward!

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Recently we were given the opportunity to develop a new brand architecture resulting in a substantial rebranding effort for the NFP Port Fairy Spring Music Festival.  The festival has been unable to be held for two years because of COVID.  Under the guidance of Artistic Directors, Monica Curro and Stefan Cassomenos, a musical program has been developed which is regenerative in its content with an eclectic range of events that will appeal to a broad audience of musical tastes.

Acknowledging the need to revitalise the brand the board appointed Faith to work on an evolution of the brand positioning, a new design for the website, and a communications plan that would broaden the appeal of the festival, particularly in Regional Victoria.

Working collaboratively with the board, and the Artistic Directors, our rebranding experts developed a new logo for the festival and a positioning line, ‘Live the Music’ which reflected the journey of the festival over its 32-year history.  The logo takes its inspiration from musical notes and provides a graphical representation of the festival which is both flexible and adaptable.

Working with Adelaide software development solutions company I-NEX, Faith developed a new contemporary website design supported by I-NEX’s tailored arts ticketing system.  A new television commercial has been created to support the festival and to create greater awareness for the festival throughout Western Victoria.

A highly visual creative approach was adopted which highlighted the beauty of the Port Fairy coastline and its rare backdrop as a stage for a celebration of music.  Response to the program and rebranding efforts has already been very positive.  It is anticipated that this year’s festival will see audiences re-engage with this iconic festival and attend what is arguably its most exciting program ever.

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