With a focus on innovation, CAT had invested heavily in new trucking models, enhanced aerodynamics, new fuel-efficient technologies, environmental management, driver comfort and ergonomics. These model and product initiatives needed to be communicated to a wide and varied audience, from government officials though to transport industry executives, truck drivers and owner operators.

Digital display advertising, engaging video content, eDM’s and social media across Facebook, Instagram, LinkedIn and YouTube, were key platforms to target these audiences.

The launch campaign involved an extensive three day shoot that Faith planned, directed and managed. The primary objective of the shoot was to demonstrate the versatility, durability and comfort of the new model, which saw the new truck filmed across a variety of undulating landscapes from Adelaide to Central Australia. The Faith team utilised a range of action orientated camera techniques and equipment to ensure production values were delivered on screen.

Once footage was captured, all post production including the musical score development was done in-house at Faith to create a truly impressive launch video.

To support the launch, key vehicle benefits and developments were presented via “walk through” videos using a qualified presenter who took the viewer on a focused and informative tour of the new model. The Faith team once again, planned, directed and managed through to final edited outcomes.

Once the videos had been completed and disseminated through digital and social media platforms, the engagement metrics were outstanding with industry benchmarks consistently beaten.

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Adriatic Furniture has relied on eDM activity for years as a tangible way to communicate their latest offers to their audience but have struggled to use it to nurture their database’s growth and engagement with the brand through the use of eDM automation: using pre-designed templates to send out to new and existing customers automatically based on behaviours displayed on site.

We identified that the automation flows that the brand had been using were a little out of date in terms of structure and visually no longer aligned with the way that they were presenting itself. As such, we set out to redesign the templates and refine the automation flows to better provide connection and impact.

The two main flows that they had set were a Welcome Flow and an Abandon Cart flow. Looking at the Welcome Flow first, aside from the obvious visual updates to the design of the eDMs, the previous version of the flow had been set up with an extended 5-step flow encouraging and enticing users to engage with the brand through a series of different messages. From a simple initial communication welcoming them, through to encouraging social media engagement, a look at the most popular products and more, it was a convoluted flow that ultimately slowed down users and was overbearing with far too many touchpoints too soon.

The new flow we developed simplified the communications to a simple 3-step process welcoming users with a 5% discount code, a simplified outline of our social accounts and a look at our most popular products, not based on sales but rather page views (understanding that while the business predominantly sells lounges, these aren’t typical online purchases due to the price point and stigma around not knowing the product more specifically).

The Abandon Cart flow was a similar set up, with revised graphics much more closely aligning with the new aesthetics of the brand (including 50 years celebration logo, recent lifestyle imagery and more nods to our Italian heritage), but the revision to the flow was more significant. The previous flow was set up to contact consumers too quickly, resulting in users often receiving multiple flows which is a big no-no, and far too many touch points, coming across as pushy and desperate. Instead, with simplified it to a two-step process reminding users that their product was still there, and that if they hadn’t made a purchase previously, we would offer them the same discount code. Otherwise, they would simply be reminded that the product was still available, and we’d move on.

The results of both these flows have been quite impressive, with the Welcome Flow generating a substantial amount of interest and purchase just based on the presentation of information (not to mention a healthy amount of social media growth as a result also). Abandon Cart appears to be working as expected, though there are still learnings to be made and adjustments available to us. We are also looking to include SMS communication as a part of the flows moving forwards, to give us greater connection with our audience, assuming they have provided their consent to receive messages via this channel.

If you’re interested in how we can assist with your eDM design or strategy, learn about our digital development services or get in touch with us today!

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The initial brief from Exquisine was to help kickstart their content marketing strategy. While the brand doesn’t maintain an Instagram or Facebook profile, they aim to be quite active across LinkedIn (logical for a B2B business with such a narrow appeal).  Previously, they had worked with other agencies to help develop this content. However, the outputs were sporadic at best, and Exquisine felt that it could be done better, with greater consistency and measurement.

The Faith Agency immediately set out to implement a plan of attack wherein we would propose 6-months’ worth of content in one go (basically, 12 ideas for articles), get approval for that, and then develop all 12 articles over the course of a month, before sending them all through for final review and approval, alongside LinkedIn post copy and imagery to be used. Once approved, we would then work through scheduling the articles and posts across Exquisine’s website and LinkedIn platform, while also keeping a close eye on any incoming communications from interested parties that could be forwarded onto the client for further investigation.

The content is developed using a combined approach of copywriting nous and AI-generated ideation that helps to flesh out concepts and give our team greater efficiencies in developing this much content in such a short time. At around 500 words a pop by 12 articles in the span of 1 month, you can understand the need for such efficiencies!

This process has proven to be quite effective, minimising the amount of time that the client needs to spend reviewing work while still allowing us to meet the content requirements that they have set. There is still an opportunity for us to communicate on a regular basis as well, with monthly eDMs being developed in-house by our team of designers aimed at communicating with their database about the latest news and updates from Exquisine.

Our engagement with Exquisine has since expanded to cover more content and more social media posting, as well as increasing maintenance projects on their website, including updating sign up forms and smaller website design adjustments. We’re pleased to see that our work is having a positive impact on the number of leads they are receiving and are interested to see where things go from here! Contact us today to learn about how we can help implement a content marketing strategy for your business!

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The first step in rolling out any campaign is the development of a promotion lock-up: something that is identifiable as Adriatic, but distinct enough to stand on its own. When you run multiple promotions over a period, there is always a concern that consumers may start to tune out the creative.  We work diligently to keep on file previous executions to avoid too similar an execution and often plan out months in advance to ensure there are no stark variations between promotions.

Next, the roll out of assets requires the identification of key products to be promoted. We typically work with the brand to identify products that would appeal to our target audience while also being mindful of stock levels and pricing. These products are then mapped out across the assets that are developed, with each placement having different specifications and requirements. From simple executions like billboards (which are heavily reliant on the lock-up) to more complex options (such as social media reels or BVOD TVCs), we are constantly monitoring what works and what could be improved to ensure maximum impact within our campaign.

For these campaigns, we use an integrated approach to reach consumers at all touchpoints of their journey. For example, our eDM strategy has evolved greatly over the 12 months of working with the client, constantly refining our creative and scheduling based on performance to identify an approach that makes the most sense. A challenge of any retailer in 2024 is the balance between eCommerce and instore sales. Email marketing can drive eCommerce sales dramatically but also encourages instore activity. As a result, we’ve trialled referral codes and other sales activations that allow us to better track performance from this channel.

And of course, the post-campaign reporting is so vital. Maintaining a contextual awareness around why a promotion worked (or didn’t work, as the case maybe) is critical, but also just pulling apart the raw figures and identifying opportunities for future improvement is so vital. We’re proud of the results we’ve achieved for the brand thus far and are keen to see how things will continue to improve into the future, particularly with EOFY, Black Friday and Boxing Day promotions coming up in the second half of the year.

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Regal Rexnord is an innovative, global business which began 125 years ago and is now a Fortune 500 company. With an industry leading range of brands, Regal Rexnord engineer and manufacture powertrain solutions that transform industries and the world through superior precision, reliability and performance.

Faith’s appointment came with a wide-ranging brief to establish a focused brand communication platform across operating markets embracing traditional as well as digital mediums.

The first step in this new brand journey has been the targeting of the Wind Turbine industry which will see the implementation of an integrated strategy covering print, web, eDMs and digital advertising, integrating key messages with dynamic visual presentation.

We look forward to expanding our relationship with Regal Rexnord moving forward.

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Even if you live a very clean digital life, the better question might be how many emails have you deleted today? Email marketing is a huge part of the overall communications mix in 2024, and rightfully so: if done right, users are voluntarily subscribing to your mailing list with a view to receiving your marketing communications. No forcing the message on them via traditional advertising: they are choosing this! That’s pretty cool.

But the trick is to keep them connected and engaged with your brand. The last thing you want is for your email communication to be sitting in your customers’ inboxes with the dreaded red dot of ‘unread’.

Faith has always understood the vital role and importance of eDM advertising. From the very early days of HTML coded design to WYSIWYG builders and increasingly with dynamic segmentation based on engagement and communication automation, Faith has continued to be at the forefront of what is expected from eDM advertising.

eDM advertising is a careful symbiosis of client needs, creative execution and digital implementation, all balanced carefully by an account manager. Ben Crocker, Account Director at Faith, says, “The first step always is to understand what a client is looking for. But crucially, understanding the latest trends and opportunities and then applying those considerations to the client’s requirements is the most important part of all of this. Of course, creating a compelling design based on all of this plus alignment with the brand’s current creative approach, and then building it out through the best digital platform for the campaign… you can see how complicated the process can get.”

Across the journey, Faith has helped a number of our clients realise their eDM campaigns, including Adriatic Furniture, MaxiTRANS (and their related product brands) and Britex as well. The planning, execution and post-campaign analysis of these large-scale eDM campaigns is all managed by our team internally and has delivered some terrific results, posting higher-than-average open rates, impressive click throughs and low unsubscribe rates to boot!

If you think your business could benefit from some better eDM advertising, talk to one of our team today to learn how we can help.

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Since 2017, MaxiTRANS has been closely linked to R U OK? Day (the second Thursday of September), committing to donating 1% of all sales made on the day to this incredible cause. They have engaged with their staff both in head office, dealerships and service centres across Australia to ensure that everyone has their voice heard and are asked, “are you okay?”.

Faith has been working with MaxiTRANS since late 2018 and has assisted in communicating their connection with R U OK? ever since. Mental health means a lot to Faith and we’re proud to help out.

In 2020, MaxiTRANS once again had pledged to donate 1% of all sales made on R U OK? Day, and asked Faith to develop a series of pieces aimed at conveying the importance of the day and letting customers know the good that they would be doing if making a purchase with the brand.

The primary point of communication for MaxiTRANS and its numerous dealerships and service centres across the country is a simple A4 flyer. To be prominently displayed in these facilities throughout the latter days of August and through September up to September 10^th (R U OK? Day in 2020), the flyer had to cleanly and effectively communicate the offer as well as the backstory of R U OK? and of MaxiTRANS’ involvement. Our creative and design team was more than capable of developing an appropriate design fully compliant with MaxiTRANS brand guidelines.

A huge part of the MaxiTRANS business is social media management. With six primary brands having varying target audiences, as well as the parent organisation requiring a voice, Faith has managed these pages from the very beginning. It was of course critical that we leveraged these almost 25,000 users to engage with them about such an important cause.

A series of organic posts were developed to communicate the incentive, but paid activity was also coordinated to run simultaneously, both to spread the message beyond the organic audience but also to encourage those new users to follow the brands that were relevant to them.

Finally, a series of digital display GIFs were developed for MaxiTRANS’ own Google Display campaign as well as for external sources including Truck Sales, a critical cog in the new and used trailer market for MaxiTRANS. These GIFs sought to convey the basics of the campaign (R U OK? Day, the promotion, and where to find out more information) in a series of GIFs presented in multiple sizes, cleanly and clearly, with eye-catching design.

While the final results of the campaign are yet to be determined, we can be proud of MaxiTRANS’ and Faith’s involvement in such a critical cause. This campaign was a huge testament to the relationship that exists between client and agency, with quick turnarounds and exceptional results. We look forward to continuing our partnership with MaxiTRANS into 2021 and for the next R U OK? Day as well. For more information about how Faith can help your business, get in touch with us today.

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To celebrate in style, Minimax held a cocktail party at their newly refurbished Toorak store on September 14th with their suppliers and loyal customers.
To coordinate with these celebrations, Faith created a Minimax 50 year logo lockup to appear across all communications in 2017. This included catalogues and flysheets, eDMs and store window decals.

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Christmas and the broader festive season is a crucial trading period for most retailers. For The Homewares Group and its retail brands Minimax, Your Habitat and General Trader, it’s a key period for ensuring they are the destination of choice for quality cookware, homewares, appliances and great brands.

Retail campaigns covering television, radio, press, and catalogues were also supported with extensive eDM programs and exclusive offers to ensure customers were engaged during a fiercely competitive period.

Results to date have been very strong with each retail brand making a significant contribution to market share growth for the group.

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