Towards the end of last year, we completed work on Ryan Carlisle Thomas’ new website, working closely with the firm to identify a new brand identity that would better distinguish themselves from Stringer Clark, with the two brands previously sharing a very similar colour palate and visual language.

Having completed that project, work turned to Stringer Clark, ensuring that the branding that had been developed for them previously was maintained and kept distinct from Stringer Clark, while also making sure that there were ‘echoes’ of the two brands between each other.

The website was built on the same site architecture as Ryan Carlisle Thomas’ build, but new imagery and copy was developed to better align with the country-based approach that Stringer Clark takes to market. As a key firm across Western Victoria, it was felt that we needed to represent these people in imagery used, and when combined with their tagline, “Truly Local Lawyers”, that we presented a very strong rural message.

The site is better integrated with the firm’s CRM platform of choice, Hubspot, allowing customers to contact them via built-in contact forms, which go direct to the lawyer intaking the new client. It is also optimised for SEO and SEM campaigns that will commence in the coming months.

The website went live without issue and has proven to be a hit with both staff and customers alike. We look forward to continuing our work with Stringer Clark to help bring this new website to life. If you are interested in working with The Faith Agency on your new website development project or content marketing strategies, contact us today to learn more!

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For over 10 years, Pancare has been the leading upper gastrointestinal charity in Australia, with Faith playing a vital role in supporting them, with one of our partners, David Trussler, on the board. With plans for a new website discussed as early as 2018, it was the acquisition of patient-support platform Pansupport that proved to be the tipping point for the new website.

Faith sought to develop a dynamic and engaging look and feel for the new website, borrowing critical design elements from other charity and not-for-profit websites, while still integrating the unique Pancare brand guidelines developed by Faith previously. Utilising their ‘bubble’ device, coupled with distinct colours for each of the cancers supported by Pancare, for the more informative side of the website, Faith also integrated the new Pansupport brand mark for the more supportive aspects of the site.

We also worked closely with Pancare to determine the new content hierarchy within the website, ensuring user flow was carefully managed throughout the site. Our team also assisted with search engine optimisation activities including keyword selection and on-page optimisation.

While Alphasys were in charge of building the site architecture on their custom CMS platform (housed within WordPress), Faith played a keen role in the interpretation of this platform, assisting in much of the content upload, ensuring each page matched the developed style previously. We also worked closely with each party to address UAT concerns, managing resolution of simple tasks ourselves while engaging with Alphasys to resolve larger concerns.

Overall, the new website consists of over 100 pages of critically useful content in a uniquely engaging and highly navigable design. And the immediate response has been nothing but positive. We look forward to continuing to work with Pancare on a variety of different branding, media and creative campaigns into the future, while see plenty of exciting opportunities from our time with Alphasys.

For more information about how Faith can help your business with any aspect of its branding, creative, digital or media needs, please get in touch with us today!

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