For over 50 years, the Minimax homewares stores in Victoria have catered to the appetites of the style-hungry cooks. Minimax now has stores throughout Melbourne, Adelaide and Tasmania with a broad range of superior products, selected for their style, quality and uniqueness.

Faith has worked with Minimax for several years now, having assisted in the development of numerous catalogues each year, along with other marketing collateral. Last year, Faith designed the 2017 Christmas ‘Noël’ catalogue, showcasing a stylish range of gifts and decorations, both contemporary and traditional, representing the culmination of the Minimax 50 Year anniversary celebration.

Looking to deliver a modern, vibrant design and layout, art director Frankie developed an outstanding document that successfully captured the joy of Christmas and the essence of Minimax.

The catalogue was so well received that it has in fact been named a finalist in the 2018 Australasian Catalogue Awards in the Kitchenware and Home Interiors category. In the company of such iconic brands as David Jones, Kmart and Big W, we’re very pleased with the response that we’ve received.

The Awards take place on Friday 7th September at the Melbourne Convention and Exhibition Centre. Stay tuned to see how we go!

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The Faith team was thrilled with their selection as Finalists across three categories at the 24th Australasian Catalogue Awards. Entries were up 16% from last year so this was a fantastic result for the agency. Judging was incredibly close with as little as 0.3 of 1 point determining between a Finalist and a Winner.

Congratulations to our team for three finalist places. Client Minimax was a finalist in the hotly contested Kitchenware and Home Interiors category where we were up against Kmart, Domayne and Myer. Thrifty-Link catalogue ‘Bunny Good Deals’ was a strong finalist in the Home Repairs and Hardware category.

Homyped was also a finalist in the popular “Cosmetics & Pharmacy – Health & Wellbeing” category, up against Woolworths, Specsavers and Price Attack.

With a record 684 attendees it was a great night to catch up with clients and industry colleagues to celebrate another successful year in catalogue marketing.

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