For 2025, we worked closely with Freighter Group to create something truly special – a fully interactive online brochure displayed on large-format touchscreens throughout their stand. With the recent rebranding bringing all trailer models under one cohesive brand identity, we identified an opportunity to showcase their entire product range in an engaging, interactive format.

The interactive display allows users to explore 3D models of each trailer, rotating and examining them from every angle, peering underneath, and zooming into specific features. Key specifications and benefits appear as hotspots when users interact with different elements of each model.

After extensive research to find the perfect platform, we selected Vectary for its ability to handle large-format CAD files while providing the flexibility we needed to maintain brand consistency. Rather than using an off-the-shelf solution, we created a custom subdomain of the Freighter Group website, giving us complete control over the user experience while integrating the 3D models seamlessly.

Developing the site architecture to house the online brochure was a critical part of this, aiming to maintain the right look and feel of the brand’s digital presence, while also ensure better user experience reflecting the touchscreen nature of the presentation at the Truck Show (such as horizontal scrolling rather than vertical, or a simplified page structure that didn’t require clicking through endless landing pages).

Our team collaborated extensively with Freighter Group’s engineers, ensuring each model was accurately represented. One of the key advantages of our approach is the ability to update models while preserving existing hotspots and feature callouts, making ongoing maintenance efficient and straightforward.

Of course, working with such detailed technical files presented challenges. These trailers, often 10-15 meters in length and rendered at full scale, required significant optimisation to perform well in a show environment where connectivity can be unpredictable. Through careful refinement, we delivered a smooth experience that performed flawlessly on the show floor.

Looking ahead, we’re continuing to expand the interactive brochure platform, with plans to add nearly 40 models. The site will become an invaluable sales tool for dealers, providing customers with an engaging way to explore Freighter Group’s comprehensive product range.

Our partnership with Freighter Group exemplifies our approach to B2B marketing – combining technical expertise with creative innovation to deliver solutions that truly move the needle. To view more of our interactive display work or learn about our automotive industry experience, explore our website further. Or simply get in touch to discover how we can bring your brand to life at your next industry event.

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With a focus on innovation, CAT had invested heavily in new trucking models, enhanced aerodynamics, new fuel-efficient technologies, environmental management, driver comfort and ergonomics. These model and product initiatives needed to be communicated to a wide and varied audience, from government officials though to transport industry executives, truck drivers and owner operators.

Digital display advertising, engaging video content, eDM’s and social media across Facebook, Instagram, LinkedIn and YouTube, were key platforms to target these audiences.

The launch campaign involved an extensive three day shoot that Faith planned, directed and managed. The primary objective of the shoot was to demonstrate the versatility, durability and comfort of the new model, which saw the new truck filmed across a variety of undulating landscapes from Adelaide to Central Australia. The Faith team utilised a range of action orientated camera techniques and equipment to ensure production values were delivered on screen.

Once footage was captured, all post production including the musical score development was done in-house at Faith to create a truly impressive launch video.

To support the launch, key vehicle benefits and developments were presented via “walk through” videos using a qualified presenter who took the viewer on a focused and informative tour of the new model. The Faith team once again, planned, directed and managed through to final edited outcomes.

Once the videos had been completed and disseminated through digital and social media platforms, the engagement metrics were outstanding with industry benchmarks consistently beaten.

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Having secured great talent in the form of motor racing identity Steve Richards, content was filmed across locations in Melbourne and Queensland. The video provided a great opportunity to showcase our skills as we scripted, directed, edited and produced a compelling central story line with a respected brand ambassador.  Sophisticated 3D animation that focussed on the injection process, was presented across all creative elements and provided a simple, visual reinforcement of the superior fuel benefits.

Under a tight schedule and cost structure The Faith Agency delivered a B2B campaign that targeted transport industry executives, truck drivers and owner operators. The BP sales team was also armed with extensive collateral support that was geared to educate and persuasively bring new customers and outlets on board.

Widespread, rapid product adoption was the clear and successful outcome.

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The Faith Agency has long been a collaborative partner of Freighter, helping to align their communications with their audience across a variety of different media channels. While we didn’t have a hand in the rebranding development, we have been integral to launching the results.

Key to all of this was the Brand Launch event held at their Ballarat Manufacturing Facility and Head Office in the middle of October. The Faith Agency were tasked with helping to photograph the day and produce a sizzle reel video to communicate the excitement on the day. Collaborating with long-standing production partner Burninghouse we captured the industry luminaries invited on the day first taking a factory tour to view the new $50 million investment in to automated manufacturing, before filming the launch event itself as well as a networking dinner held afterwards.

In addition, The Faith Agency developed Freighter Group’s new digital display campaign, leveraging off the new “Ready To Move Australia” creative approach developed as a part of the rebranding effort. We also assisted with developing cut downs of their new hero video into compelling 30-sec and 15-sec variations.

Our collaboration with Freighter Group doesn’t end there, with updates to user manuals, brochures and much more still to come. We’re also collaborating on setting up their new CRM platform for ongoing eDM activities, including automation processes to keep new subscribers engaged for longer.

Of course, all this is with an eye towards next May for the bi-annual Brisbane Truck Show, which we have had a long and storied history with. We always enjoy a good automotive trade show, and Freighter Group has historically over-performed in these scenarios. We’re very excited by what is being cooked up.

Our work in the automotive and B2B industries is always a pleasure, exploring complex challenges with clients that truly care about what they do. To view more of our creative & videography work or our automotive industry experience, please explore our website further. Or, if it’s easier, just get in touch with us to learn more about how we can help your business.

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Faith has a long history of managing organic social media campaigns for our clients, including Lucky, MaxiTRANS and AL-KO to name just a few. With each client, we first set out to develop a content matrix, aimed at determining the appropriate types of posts to be built out, as well as to identify any content gaps that could be filled by the client. Typically, these relationships work best when Faith and the client work in tandem to develop the best outcome.

When running these campaigns, there is always a determination made as to the best platforms to use, and what messaging should be present for each. For BestDrive, there was the additional request to ensure that when promoting a more B2B message on LinkedIn, that we specifically promote a message of recruitment, highlighting the benefits of joining the BestDrive family, using pre-existing content.

Ultimately, our strategy developed sixteen post type variants combined for both B2B and B2C messaging, each with a wide scope of actual content available for use but providing enough variety and different messaging within each post. We helped set up new pages for both their Instagram and LinkedIn profiles and have been scheduling posts for the last few weeks, with very promising early results.

As is standard for our social media programs, we typically review content performance after the first three months, determining which of our post type variants offer the greatest levels of engagement, as well as the best performing copy length, post times and days. This process is undertaken on a yearly basis thereafter.

When paired with the rest of our activities, such as a new summer catalogue launching in mid-November 2021 and ongoing paid digital media, BestDrive should continue to see marked improvements in future activity as the tailwinds of improving economic conditions provide a supportive backdrop for retailers.

If you’re interested in talking to Faith about help with your social media platforms, contact us today to learn more.

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Using this anniversary as the focus of their display, while also celebrating their other brands including Maxi-CUBE, Hamelex White and Trout River, MaxiTRANS sought Faith’s assistance across a range of different pieces. We originally consulted on stand ideas and how best to convey the story being told earlier in 2020, but in time for the show’s launch, we were required to develop key assets as a part of the presentation.

The first part of our assistance involved development of a number of different signs to be used not just at the show itself, but also during MaxiTRANS-specific events separately. With solid briefs and a range of key hero imagery, we worked quickly and efficiently to develop the appropriate assets to exact specifications.

In addition to the signage, we were also heavily involved in developing a brand-new range of brochures representing each of the six primary MaxiTRANS brands, as well as their Servicing and PBS capabilities. Created over a number of months, these brochures each had a shared look and feel to sit comfortably side-by-side, while still reflecting the unique advantages of each of the brands. These were developed primarily as digital-only documents, to be shared on the MaxiTRANS website and at the show using QR code scanning on mobile phones.

And most importantly, we developed the 10 various hero videos that were displayed next to each trailer featured at their stand. Cut together using an assortment of previous videos, advertisements and new concepts, these videos were a serious amount of work. However, thanks to the hard work of our internal video team and MaxiTRANS’ steadfast support, we managed to pull everything together in time for the show.

And what a show it was! With a huge amount of interested customers making their way through MaxiTRANS’ display, many internally and externally said it was their best show ever. Through the design & creative, strategy and videography work of the Faith team, we’re proud to say that we were a part of something special. If you’re interested in learning more about our B2B capabilities, get in touch with us today.

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