With a long history of innovation and design, Macnaught has developed an exciting new range of Retracta reels specifically designed and engineered for the most demanding applications in markets spanning automotive, agriculture, transport, mining and civil.

In conjunction with the Macnaught marketing team, Faith developed a comprehensive launch plan that extended from brand-building platforms, right through to the delivery of comprehensive technical collateral designed to assist engineering specification. The channels and breadth of developments included print advertising, web and microsite builds, branded video content creation, eDMs, social media activation, point of purchase signage, packaging and extensive collateral support.

With diverse customer segments across Australian and international markets, the communications campaign is designed to provide awareness as well as educative and technical insights that motivate purchase and/or specification. The launch program is in early stages; however, established metrics are already illustrating strong engagement levels.

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