The Faith Agency has long been a collaborative partner of Freighter, helping to align their communications with their audience across a variety of different media channels. While we didn’t have a hand in the rebranding development, we have been integral to launching the results.

Key to all of this was the Brand Launch event held at their Ballarat Manufacturing Facility and Head Office in the middle of October. The Faith Agency were tasked with helping to photograph the day and produce a sizzle reel video to communicate the excitement on the day. Collaborating with long-standing production partner Burninghouse we captured the industry luminaries invited on the day first taking a factory tour to view the new $50 million investment in to automated manufacturing, before filming the launch event itself as well as a networking dinner held afterwards.

In addition, The Faith Agency developed Freighter Group’s new digital display campaign, leveraging off the new “Ready To Move Australia” creative approach developed as a part of the rebranding effort. We also assisted with developing cut downs of their new hero video into compelling 30-sec and 15-sec variations.

Our collaboration with Freighter Group doesn’t end there, with updates to user manuals, brochures and much more still to come. We’re also collaborating on setting up their new CRM platform for ongoing eDM activities, including automation processes to keep new subscribers engaged for longer.

Of course, all this is with an eye towards next May for the bi-annual Brisbane Truck Show, which we have had a long and storied history with. We always enjoy a good automotive trade show, and Freighter Group has historically over-performed in these scenarios. We’re very excited by what is being cooked up.

Our work in the automotive and B2B industries is always a pleasure, exploring complex challenges with clients that truly care about what they do. To view more of our creative & videography work or our automotive industry experience, please explore our website further. Or, if it’s easier, just get in touch with us to learn more about how we can help your business.

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Using this anniversary as the focus of their display, while also celebrating their other brands including Maxi-CUBE, Hamelex White and Trout River, MaxiTRANS sought Faith’s assistance across a range of different pieces. We originally consulted on stand ideas and how best to convey the story being told earlier in 2020, but in time for the show’s launch, we were required to develop key assets as a part of the presentation.

The first part of our assistance involved development of a number of different signs to be used not just at the show itself, but also during MaxiTRANS-specific events separately. With solid briefs and a range of key hero imagery, we worked quickly and efficiently to develop the appropriate assets to exact specifications.

In addition to the signage, we were also heavily involved in developing a brand-new range of brochures representing each of the six primary MaxiTRANS brands, as well as their Servicing and PBS capabilities. Created over a number of months, these brochures each had a shared look and feel to sit comfortably side-by-side, while still reflecting the unique advantages of each of the brands. These were developed primarily as digital-only documents, to be shared on the MaxiTRANS website and at the show using QR code scanning on mobile phones.

And most importantly, we developed the 10 various hero videos that were displayed next to each trailer featured at their stand. Cut together using an assortment of previous videos, advertisements and new concepts, these videos were a serious amount of work. However, thanks to the hard work of our internal video team and MaxiTRANS’ steadfast support, we managed to pull everything together in time for the show.

And what a show it was! With a huge amount of interested customers making their way through MaxiTRANS’ display, many internally and externally said it was their best show ever. Through the design & creative, strategy and videography work of the Faith team, we’re proud to say that we were a part of something special. If you’re interested in learning more about our B2B capabilities, get in touch with us today.

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Since 2017, MaxiTRANS has been closely linked to R U OK? Day (the second Thursday of September), committing to donating 1% of all sales made on the day to this incredible cause. They have engaged with their staff both in head office, dealerships and service centres across Australia to ensure that everyone has their voice heard and are asked, “are you okay?”.

Faith has been working with MaxiTRANS since late 2018 and has assisted in communicating their connection with R U OK? ever since. Mental health means a lot to Faith and we’re proud to help out.

In 2020, MaxiTRANS once again had pledged to donate 1% of all sales made on R U OK? Day, and asked Faith to develop a series of pieces aimed at conveying the importance of the day and letting customers know the good that they would be doing if making a purchase with the brand.

The primary point of communication for MaxiTRANS and its numerous dealerships and service centres across the country is a simple A4 flyer. To be prominently displayed in these facilities throughout the latter days of August and through September up to September 10^th (R U OK? Day in 2020), the flyer had to cleanly and effectively communicate the offer as well as the backstory of R U OK? and of MaxiTRANS’ involvement. Our creative and design team was more than capable of developing an appropriate design fully compliant with MaxiTRANS brand guidelines.

A huge part of the MaxiTRANS business is social media management. With six primary brands having varying target audiences, as well as the parent organisation requiring a voice, Faith has managed these pages from the very beginning. It was of course critical that we leveraged these almost 25,000 users to engage with them about such an important cause.

A series of organic posts were developed to communicate the incentive, but paid activity was also coordinated to run simultaneously, both to spread the message beyond the organic audience but also to encourage those new users to follow the brands that were relevant to them.

Finally, a series of digital display GIFs were developed for MaxiTRANS’ own Google Display campaign as well as for external sources including Truck Sales, a critical cog in the new and used trailer market for MaxiTRANS. These GIFs sought to convey the basics of the campaign (R U OK? Day, the promotion, and where to find out more information) in a series of GIFs presented in multiple sizes, cleanly and clearly, with eye-catching design.

While the final results of the campaign are yet to be determined, we can be proud of MaxiTRANS’ and Faith’s involvement in such a critical cause. This campaign was a huge testament to the relationship that exists between client and agency, with quick turnarounds and exceptional results. We look forward to continuing our partnership with MaxiTRANS into 2021 and for the next R U OK? Day as well. For more information about how Faith can help your business, get in touch with us today.

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