Working closely with the Beauty Connections team, Faith developed a highly targeted media strategy that supported Marc Anthony’s nationwide distribution through Coles.   With valuable audience insights and media consumption data, a focused media strategy utilising Catchup TV, Youtube and Facebook provided the primary interaction points for our campaign.

Supported by real-time analytics, media performance is being continually optimised to ensure audience interest translates to in-store sales activity. The campaign is breaking now and we’re excited by the opportunity – updates to follow!

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