For 2025, we worked closely with Freighter Group to create something truly special – a fully interactive online brochure displayed on large-format touchscreens throughout their stand. With the recent rebranding bringing all trailer models under one cohesive brand identity, we identified an opportunity to showcase their entire product range in an engaging, interactive format.

The interactive display allows users to explore 3D models of each trailer, rotating and examining them from every angle, peering underneath, and zooming into specific features. Key specifications and benefits appear as hotspots when users interact with different elements of each model.

After extensive research to find the perfect platform, we selected Vectary for its ability to handle large-format CAD files while providing the flexibility we needed to maintain brand consistency. Rather than using an off-the-shelf solution, we created a custom subdomain of the Freighter Group website, giving us complete control over the user experience while integrating the 3D models seamlessly.

Developing the site architecture to house the online brochure was a critical part of this, aiming to maintain the right look and feel of the brand’s digital presence, while also ensure better user experience reflecting the touchscreen nature of the presentation at the Truck Show (such as horizontal scrolling rather than vertical, or a simplified page structure that didn’t require clicking through endless landing pages).

Our team collaborated extensively with Freighter Group’s engineers, ensuring each model was accurately represented. One of the key advantages of our approach is the ability to update models while preserving existing hotspots and feature callouts, making ongoing maintenance efficient and straightforward.

Of course, working with such detailed technical files presented challenges. These trailers, often 10-15 meters in length and rendered at full scale, required significant optimisation to perform well in a show environment where connectivity can be unpredictable. Through careful refinement, we delivered a smooth experience that performed flawlessly on the show floor.

Looking ahead, we’re continuing to expand the interactive brochure platform, with plans to add nearly 40 models. The site will become an invaluable sales tool for dealers, providing customers with an engaging way to explore Freighter Group’s comprehensive product range.

Our partnership with Freighter Group exemplifies our approach to B2B marketing – combining technical expertise with creative innovation to deliver solutions that truly move the needle. To view more of our interactive display work or learn about our automotive industry experience, explore our website further. Or simply get in touch to discover how we can bring your brand to life at your next industry event.

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The Faith Agency has long been a collaborative partner of Freighter, helping to align their communications with their audience across a variety of different media channels. While we didn’t have a hand in the rebranding development, we have been integral to launching the results.

Key to all of this was the Brand Launch event held at their Ballarat Manufacturing Facility and Head Office in the middle of October. The Faith Agency were tasked with helping to photograph the day and produce a sizzle reel video to communicate the excitement on the day. Collaborating with long-standing production partner Burninghouse we captured the industry luminaries invited on the day first taking a factory tour to view the new $50 million investment in to automated manufacturing, before filming the launch event itself as well as a networking dinner held afterwards.

In addition, The Faith Agency developed Freighter Group’s new digital display campaign, leveraging off the new “Ready To Move Australia” creative approach developed as a part of the rebranding effort. We also assisted with developing cut downs of their new hero video into compelling 30-sec and 15-sec variations.

Our collaboration with Freighter Group doesn’t end there, with updates to user manuals, brochures and much more still to come. We’re also collaborating on setting up their new CRM platform for ongoing eDM activities, including automation processes to keep new subscribers engaged for longer.

Of course, all this is with an eye towards next May for the bi-annual Brisbane Truck Show, which we have had a long and storied history with. We always enjoy a good automotive trade show, and Freighter Group has historically over-performed in these scenarios. We’re very excited by what is being cooked up.

Our work in the automotive and B2B industries is always a pleasure, exploring complex challenges with clients that truly care about what they do. To view more of our creative & videography work or our automotive industry experience, please explore our website further. Or, if it’s easier, just get in touch with us to learn more about how we can help your business.

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