Décor

Updates To Décor Packaging

Kate Farr — Mon, 10 Sep 2018 06:20:24 +0000

Décor has been making the everyday lives of Australians more enjoyable and easier for years, with beautiful homewares that are functional, affordable and made to last.

Founded in Melbourne in 1958, Décor has built its reputation on design excellence, product innovation and trusted quality across kitchenware, lunch and hydration products, picnicware, gardenware, baby products, brushware and cleaning products.

Décor has entrusted Faith to assist with a range of marketing activities, including television, print and digital but most recently with a series of packaging redesigns for a number of new and popular Décor products. We’ve also been tasked to assist with newly acquired iconic Australian brand, Willow.

We were briefed to bring the Décor packaging into line with the quality design and fabrication of their incredible products, while representing the modern, contemporary brand that Décor represents.

Some of the more recent product packaging projects we’ve worked on have included the Microsafe Cupcake Tray and Microsafe Tray, microwaveable baking sets which are truly quite innovative. We’ve also assisted with Décor Go Salad Sets and soon to be released Bento Lunchboxes, Dip Tubs and Willow Reva Pegs.

Décor were pleased with the results and have seen good responses from buyers and customers alike.

Faith’s relationship with Décor is built on a solid partnership and understanding and looks to continue well into the future. Stay tuned for the release of more innovative products (and quality product packaging) in the near future!

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Décor continues its new product push

Kate Farr — Sat, 11 Nov 2017 01:45:24 +0000

Iconic ‘home wares’ brand, Décor, continues to develop and invest in new products, with a range of new product launches and line extensions over the last six months. Recently Faith worked closely with the Décor marketing team on a series of new magazine ads that will appear over the spring and summer period in a range of homemaker magazines, as well as a series of co-produced television commercials featuring Fast Ed from the popular Channel 7 TV show, Better Homes & Gardens. Response from retailers has been positive and early sales results are encouraging.

The post Décor continues its new product push appeared first on The Faith Agency | Full Service Marketing Agency in Melbourne.

Decor Match Ups

Kate Farr — Sun, 11 Oct 2015 04:04:12 +0000

Recently, diversified home wares brand Décor approached Faith to do some work on a new range of glass match up lids and storage containers to complement their existing range, as well as a new range of ovenware baking dishes, with real seal lids that were airtight and leak proof, providing some real innovation into the category.

Both communication problems were solved with some innovative creative thinking.

The ‘match ups’ logo and brand name were subtlety re-designed to reflect the range of lids and matching base colours used. The products were photographed in a simple and uniform way that highlighted their beauty and brilliance. With succinct copy, and elegant art direction a strong brand ad was created that will be promoted extensively through a range of women and homemaker magazines in the run up to Christmas 2015.

The post Decor Match Ups appeared first on The Faith Agency | Full Service Marketing Agency in Melbourne.