Having secured great talent in the form of motor racing identity Steve Richards, content was filmed across locations in Melbourne and Queensland. The video provided a great opportunity to showcase our skills as we scripted, directed, edited and produced a compelling central story line with a respected brand ambassador.  Sophisticated 3D animation that focussed on the injection process, was presented across all creative elements and provided a simple, visual reinforcement of the superior fuel benefits.

Under a tight schedule and cost structure The Faith Agency delivered a B2B campaign that targeted transport industry executives, truck drivers and owner operators. The BP sales team was also armed with extensive collateral support that was geared to educate and persuasively bring new customers and outlets on board.

Widespread, rapid product adoption was the clear and successful outcome.

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A series of simple graphic icons were created for each of the diesel station services including fuel options, lounge services, 24-hour access as well as a host of other user facilities. The national road network and state maps were created using google map technology, with a simple easy to click on BP icon that showed individual station services, along selected routes, making trip planning simple. The national and state maps provided detailed data for over 300 service stations that were integrated and consolidated into a simple easy to navigate pdf that could be used individually or as part of the BP+ app.

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