The Brief

Building on 2024’s “Share A Story, Stop A Scam” success, the ACCC wanted to expand the Scam Awareness Week 2025 campaign beyond victim testimonials to include comprehensive educational content. The challenge was significant: source additional scam victim stories for hero videos while simultaneously developing seven educational videos covering different scam types, each requiring original script writing for 2-3 minute formats, presenter coordination, and integration with custom animations. All content needed to be delivered in three different video sizes and translated into five different languages, maintaining our established three-month production timeline while working in partnership with Melbourne production house Burninghouse to significantly increase output volume. Each output needed to be delivered in three different video sizes and translated into five languages to ensure maximum reach across Australia’s diverse communities. Working in partnership with Melbourne production house Burninghouse, we knew this would require meticulous planning, sensitive coordination, and flawless execution.

The challenge extended beyond mere production logistics. We were dealing with people who had experienced genuine trauma and financial loss, requiring us to approach each story with empathy while maintaining the authenticity that would make these videos genuinely impactful for viewers.

The Stories That Mattered

We ended up with four compelling narratives that captured different facets of how scams are evolving:

Katy got caught up in a crypto scam through social media during lockdown – timing that couldn’t have been worse. When you’re isolated and financially stressed, those promises of easy money hit differently. Her story showed how scammers prey on vulnerability.

Shankar fell for a romance scam with a distinctly 2023 twist – the scammer leveraged Taylor Swift concert tickets. Not your typical romance scam playbook, but it worked. The emotional manipulation combined with cultural phenomena created the perfect storm.

Julian experienced a sophisticated ATO impersonation that demonstrated just how convincing these operations have become. Official branding, pressure tactics, the works – designed to bypass every rational safeguard you might have. Even if the process of buying gift cards was a little questionable.

Aurnab lost over $1,000 to fake online shopping scammers who’d created near-perfect replicas of legitimate platforms. The level of detail was extraordinary – fake customer service, tracking numbers, the whole nine yards.

Each participant chose to share their story publicly despite the personal cost, understanding that their experiences could protect others from similar harm.

Production Logistics: Capturing Authenticity Across Melbourne

The production phase required careful coordination across multiple Melbourne locations to create environments where our participants felt comfortable sharing deeply personal experiences. We filmed two participants in their own homes, recognizing that familiar surroundings would help them feel more at ease while discussing traumatic experiences. Aurnab was interviewed in our South Melbourne offices, providing a professional yet comfortable setting, while another participant was filmed at a popular coworking space in Collingwood, offering a neutral environment that felt contemporary and accessible.

This location diversity wasn’t just about logistics – it was about matching each participant with an environment that would help them tell their story most effectively while ensuring visual variety across the campaign.

Educational Content: Making Complex Scams Accessible

Beyond personal testimonials, the campaign required seven educational videos covering the most prevalent scam types affecting Australians: Romance Scams, Image-Based Blackmail Scams, Impersonation Scams, Investment Scams, Jobs & Employment Scams, Online Shopping Scams, and Payment Redirection Scams.

Each 2-3 minute educational piece required original script development, working closely with the ACCC to ensure accuracy and effectiveness. Our presenter was filmed at Hitmaker Studio in Port Melbourne, providing the professional production quality needed for educational content while maintaining an approachable, conversational tone.

Burninghouse handled the animation internally, creating sophisticated visual sequences that were seamlessly integrated with the presenter footage. These animations served a crucial purpose – illustrating complex scam processes in ways that were both engaging and easy to understand, helping viewers recognize similar tactics if they encountered them.

The Technical Challenge: Scale and Accessibility

Perhaps the most demanding aspect of the project was the delivery requirements. Every video needed to be produced in three different sizes to accommodate various platforms and usage scenarios, then professionally translated into five languages to ensure the content could reach Australia’s diverse communities.

This meant our final deliverables included not just the original content, but multiple versions optimized for different platforms and audiences. The translation work required particular care, ensuring that cultural nuances and local terminology were preserved while maintaining the authenticity and impact of both the personal testimonials and educational content.

Impact Through Authentic Connection

The success of the campaign lay in its dual approach – combining the emotional impact of real victim stories with practical, actionable education about scam prevention. The personal testimonials created emotional connection and demonstrated real consequences, while the educational videos equipped viewers with specific knowledge to protect themselves.

By presenting both victim experiences and prevention strategies across multiple formats and languages, the campaign created a comprehensive resource that could serve different community needs. Some viewers might connect more strongly with personal stories, while others would benefit from the structured educational approach.

Time Makes All The Difference

Delivering this volume of content within a three-month timeline required exceptional coordination between all parties. From initial victim outreach and location scouting, through filming days across Melbourne, to post-production, animation, and multi-language delivery – every element needed to align perfectly.

The collaboration with Burninghouse proved essential, with their internal animation capabilities allowing for seamless integration of visual elements while maintaining consistent quality across all deliverables. Their understanding of both the technical requirements and the sensitive nature of the content ensured that every video met the high standards required for such an important public awareness campaign.

The ACCC Scam Awareness Week 2025 campaign demonstrated that effective public education requires more than just information – it needs authentic human connection combined with practical knowledge, delivered in formats that meet people where they are. Through careful storytelling and comprehensive production, we created resources that will continue protecting Australians long after Scam Awareness Week concluded.

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The Faith Agency won the tender to produce the hero videos associated with the launch of the campaign, identifying individuals who were comfortable sharing their stories on camera to better convey the theme of this year’s Scams Awareness Week. We partnered with long-standing production partners, Burninghouse, to bring these videos to life.

Working on an expedited timeline with a tight budget, we identified several scam victims who were willing to share their stories. However, the challenge that arose was finding individuals whose scam experiences were suitable for the theme. Some stories were more focused on identity theft than scams, which presented a slight challenge.

Each person interviewed bravely spoke directly to the camera about their story, and each interview was ultimately transformed into a series of video and static assets for use by the National Anti-Scam Centre and across various media outlets to promote the Scams Awareness Week campaign. We received the key visual identity of the campaign before producing the videos, giving us a clear sense of how to produce and edit them.

The results were outstanding, with key stakeholders inside and outside of the National Anti-Scam Centre thrilled with the outcome. The production process was remarkably smooth given the tight timeframes and budgets, with all involved working at an extremely efficient pace. We’re very happy with the outcome and look forward to continuing our ongoing relationship with both the ACCC and Burninghouse.

For more information, learn about our work in the Government space or in Video Production via our website, or get in touch with us to see how we can help you. IDCARE is Australia’s national identity and cyber support service and can help make a plan (for free) to limit the damage caused by identity theft. Call them on 1800 595 160 or visit idcare.org to find out more.

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Faith developed a range of video communications targeted at both quad bike suppliers and consumers. The timeline for the production of the videos, from briefing to completion, was less than three weeks. The scripts were developed with a view to identifying the hazards of quad bike riding and how the new regulations would overcome and reduce the incidence of accidents.

A combination of 3D imagery and on-farm shooting using drones, GoPro cameras and conventional setups was recommended and duly actioned for the project. A small production team of four, including talent, filmed at a Macedon farm property with a variety of terrains to highlight the potential hazards of riding a quad bike on hilly terrain.  The result was two compelling videos that delivered the messaging simply and effectively, to a tight budget, both in terms of time and cost.

Additional footage was also filmed for social media content use in the run-up to the introduction of rollbars in October 2021. Feedback to the work has been extremely positive, but it is a controversial subject with farmers, who feel many traditional manufacturers of quad bikes will exit the Australian market rather than comply with the new regulations.

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